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PAPER BOAT AND EPIGAMIA
The Rs 10 strategy and out-of-the-box distribution tactics that helped Lahori Zeera beat big cola brandsLahori Zeera, currently the fourth-largest carbonated beverage brand in India and the country’s leading ethnic beverage, aims to become the...
The Moms Co raises $8 million from Saama, DSG, othersThe Moms Co works with experts across India, Australia and Switzerland to create products that are safe and natural, using ingredients that...
Digital-first brands took just three years to hit Rs 100 croreeBrands achieved traction quickly with etailers putting in place exclusive programmes to launch and test, thereby raising consumer intent t...