PAPACREAM
How young brands are creating collections with influencers to reach new audiencesLeveraging celebrity star power to market and endorse a brand or a product is an age-old strategy. Now, young brands are collaborating with...
How ice cream makers in Indian metros are going to town this summerBoutique-made fresh ice creams without preservatives and emulsifiers are the in thing in the Rs 1,200 cr premium ice cream space.
Top five places to enjoy the strawberry seasonIt's that time of the year when the red berry becomes the go-to favourite. We round up your best bets for a fruity overload.
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