India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

The report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

Zee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...

Tips Music promoters are seeking to sell a minority stake to fund film content investments and strengthen music rights control. Previous ta...

Reliance Jio reported a rise in ARPU to ₹214 in Q4 FY26, with its subscriber base exceeding 524 million. The company's 5G adoption surged, ...

The passing of Asha Bhosle at the age of 92 marks the end of an era for Indian music. She was part of an iconic group alongside Lata Manges...

Microdrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...

Smart kitchen appliance brands such as Beyond Appliances are introducing hybrid configurations that combine traditional gas cooking with el...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

India's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users. JioHotstar follows ...

The company, which had about 5 lakh subscribers across 19 cities at the end of 2020, is also aggressively expanding FTTH (fibre to the home...

"I don't think that the cinemas will not exist or OTT will take on, I just think that the kind of content available in the mediums will pro...

The report points out that even as the market is largely advertising-led, consumers are willing to pay also.