ORAL INTERFERENCE IN ADVERTISING
Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brandsA trip to the movies almost always comes with a bucket of popcorn. But according to a psychology study, that familiar movie snack could be ...
TRP manipulation: Court takes cognizance of CBI charge sheet against former BARC CEO Sunil LullaIn its charge sheet, the Central Bureau of Investigation (CBI) has alleged that viewership data of India Today was manipulated by the Broad...
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