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ONLINE SHOPPING BEHAVIOR
India's urban shoppers spend 13% more on FMCG but shop less oftenIndia's urban shoppers are increasing grocery spending while making less frequent trips, reflecting higher prices' impact. Online sales are...- AI is changing online ads, and brands have a new fight on their hands: ReportAs consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...
- Lessons from Chinese AI Firms on Owning Customers’ HabitsAs U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pu...
- Amazon, Flipkart slash fees as battle for smaller cities intensifiesE-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sell...
- Psychology explains why we buy things we don't actually need - and the hidden brain tricks that drive impulse spendingOur brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...
- Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
- Psychology behind retail therapy: Study reveals why some people can't stop buying and how shopping turns addictivePsychology of shopping addiction: A study reveals nearly half of adults surveyed exhibit signs of shopping addiction, driven by a need to e...
- Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....
- Psychology says women who return clothes often after ordering online aren't indecisive or always making impulsive decisions: What this shopping habit really means?Psychology says women who return clothes often after ordering online aren't simply making random decisions. Research suggests this habit ca...
- Psychology says people who keep adding items to cart to buy during a sale aren't impulsive buyers: What this shopping behavior means?Psychology says people who keep adding items to cart to buy during a sale aren't always ready to complete a purchase. Many shoppers use the...
- Psychology says people who save shopping bags inside other shopping bags are responding to an ancient survival instinctAt its heart, this habit is rarely about the bags themselves. It is more about psychological efficiency. The brain naturally seeks to reduc...
- AI helps drive record $11.8 billion in Black Friday online spendingU.S. shoppers spent a record $11.8 billion online, up 9.1% from 2024 on the year's biggest shopping day, according to Adobe Analytics, whic...
- Reeled in by Insta ads? Brace for a gut punch!The author impulsively purchased a gut-cleansing product from an Instagram ad, influenced by their habit of trusting such ads. Upon using t...
- Time to be cautious: Unveiling dark patterns and impact on customersDark patterns trick consumers into unwanted purchases or subscriptions. These tactics include disguised ads and hidden costs. Consumers mus...
- Is the UK headed for another recession? Retailers suffer worst sales slump since COVID-19 pandemic fueling fears of worklessness crisisUK is currently headed towards a major dent in its national economy, according to latest reports. Current sales levels are slumping to wors...
- Boxing Day sales projected to soar despite store closures: Online shopping dominatesBoxing Day sales anticipate a five-year high despite several stores closing. Projected average spending of £253, up from £24 last year, ref...
- The New Normal: How Indian consumers have changed post-pandemicThe COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...
- How retail leaders can decode nexgen customer and behaviour trendsAs technology continues to disrupt the market, customer behaviour is expected to continue evolving in the years to come.
- The retail industry of tomorrow needs to cater to wide a consumer base, offer affordabilityRetail continues to be a people-centric business and it is critical for businesses to continue to engage their employee and consumer base t...
- Here are the top three ways online retailers can boost e-commerce salesPersonalizing the e-commerce experience for customers leads to more transactions and money spent, according to the latest study from L2.
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