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Meet Kevin Corey, the high school business teacher who started a wipes brand with $14,000; by 2025, it was generating $3.8 millionCorey is the co-founder of Stall Mates. It is a brand of flushable bathroom wipes that he built with his teaching career. All of this start...- Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...
- Maison D’Arome wants India to say oui to luxury perfumes without the heavy price tagMaison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances ar...
- Online mobile sales may not ring loud this NavratriIndia's smartphone market is experiencing a sharp decline in sales during the festive season. Recent data indicates a 16% year-on-year drop...
- UPI MDR deferment gives D2C brands festive-season margin reliefThe new MDR framework on UPI was expected to impact D2C brands operating in low-margin categories such as consumer electronics, fashion and...
- Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save moreOnline sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P G...
- Zetwerk IPO eyes big returns; Flipkart alumni seek Esop buybackZetwerk’s early investors are poised for big gains as the platform prepares to go public. This and more in today’s ETtech Top 5.
- Online festive sales start slow as smartphone demand dips; quick commerce extends shopping windowIndustry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hi...
- Meet Gunnar Lovelace, who faced rejection from 50 venture capital firms, kept building Thrive Market, raised over $160 millionLovelace and Green faced doubts about whether they could compete in the grocery industry. Lovelace had earlier said that investors question...
- Warren Buffett calls out the worst accounting trick in corporate America, and the analysts who help it alongEvery loan that Warren Buffett’s home business makes, it keeps. When the borrower stops paying, the loss is borne by his company rather tha...
- Quick commerce fuels festive credit demand as brands seek working capitalIndifi has seen a roughly 50% increase in disbursements to quick commerce-focussed sellers compared to previous years. “Quick commerce is a...
- Flipkart alumni seek Esop buyout; Local sourcing for ISM 2.0Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech Top 5.
- ET Exclusive: Flipkart’s former suites write to Walmart board, seek fair treatment and full cash out of vested ESOPsA group of former senior Flipkart executives has urged Walmart to buy back their vested stock options. This request comes after the company...
- Meta Ray-Ban glasses face backlash: Women secretly filmed, Telegram videos emerge as Mark Zuckerberg’s smart glasses hit privacy rowMeta Ray-Ban glasses ban: In the Netherlands, eyewear retailers are halting the sales of Meta's smart glasses amidst growing public anxiety...
- Price hikes unlikely to cost brands this festive seasonYet analysts expect demand to remain resilient in impulse-led categories and for purchases linked to the multiple occasions that now make u...
- Ecommerce firms scale logistics, hiring ahead of festive salesFlipkart’s logistics arm Ekart has added 14 million cubic feet of warehousing space nationwide, increasing its storage capacity by 50%, the...
- Flipkart expands warehousing space, adds 900 delivery hubs ahead of Big Billion Days saleEkart has also added more than 900 delivery hubs to expand its last-mile network to strengthen same-day and next-day deliveries during the ...
- Shein returns to profit in second quarter, but warns of uncertain second halfAn increase in total orders fulfilled supported a more than 20% sequential jump in Shein's second-quarter net revenue, although the Iran co...
- Festive ad spending to rise 13-17% as brands spread budgets across channels: ReportSpending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that direc...
- OpenAI data breach latest in long list of hacks in AustraliaAustralia said on Thursday an OpenAI agent breached a government health data portal in June, gaining unauthorised access to files, in what ...
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