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ONLINE DISPLAY ADVERTISING
Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- 'Not fond of Indians': Taiwan candidate Lee Hung-Yi's billboard banning turbaned man, upside-down Indian flag sparks concernTaiwan anti-India billboard: A political candidate in Taiwan Lee Hung-Yi has ignited a social media firestorm with a billboard opposing Ind...
- Who is Hunter Peterson: Man behind the viral ‘Let’s Buy Spirit Airlines’ campaign that drew $214 million in pledged crowdfundingA viral online campaign, 'Let's Buy Spirit,' emerged after Spirit Airlines ceased operations, proposing public crowdfunding to revive the c...
- Insurance dark patterns: How customers pay higher premiums and buy unnecessary add-ons online, explain Deloitte India’s Aakash Sharma & Suchintan ChatterjeeDeloitte India’s Aakash Sharma & Suchintan Chatterjee talk to Yasmin Hussain on insurance dark patterns.
- How much does director-choreographer Farah Khan earn from her YouTube channel? YouTuber shares estimateThe pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...
- Aamir Khan did it in auto-rickshaws 40 years ago. Now, 21-year-old follows the same trick for his business: 'Please buy so that my parents think I am not unemployed'A Mumbai startup founder found success by ditching digital ads for a personal touch. He placed honest posters in auto-rickshaws, asking dri...
- EC seeks removal of political advertisements on channels, online platformsThe Election Commission has ordered the immediate removal of political advertisements appearing on channels and online platforms. This acti...
- Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...
- CCI orders probe into Google’s practices in online display ad marketThe order dated August 1 comes on a day when the regulator, in a separate matter, granted relief to Google and closed a case pertaining to ...
- EU investigates Google's conduct in digital adtech sectorThe European Commission said Tuesday that it has opened a formal investigation into whether Google violated the bloc's competition rules by...
- Building brand awareness through display advertisingWith display ads you can reach new customers, build positive brand perceptions and reach wherever they are on the web.
- Digital MarketingClassic metrics used in practice are highly biased as they do not account for the effects documented in this study.
- Online ad market to reach Rs 993 cr in FY11The total online display advertising market is expected to grow by 28 per cent to touch Rs 534 crore in 2010-2011 from Rs 417 crore in 2009...
- Online display ads market to touch Rs 430 cr in FY'10Online display advertising industry is expected to clock a lower growth rate of 32 per cent in 2009-10 compared to last fiscal's, to touch ...
- Financial cos check online advertising growth at 32%Indian online ad market to grow 32% this fiscal to Rs 430-cr, lower than the 38% growth it showed last year.
- Matrimonial websites top online advertising: NielsenPersonal or Matrimonial websites top the online display ad campaigns in India between June-August 2009, comprising 13 per cent of the total...
- Google injects search savvy into display ad systemGoogle Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
- Yahoo's Decker says online pioneer is 'rewiring' itself to better deliveryIn the latest effort to placate restless investors, Yahoo Inc. president Sue Decker laid out plans for building the company's online advert...
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