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ONIDA DEVIL AD
Selling nostalgia: New-age ads? Yawn. Brands are going retroMajor brands like Maybelline, Mountain Dew and Asian Paints are bringing back their iconic taglines, jingles, and logos to fight competitio...- Time for Indian brands to go a bit darkIndian marketers seem to be a bit wary of going dark. They need to remember that millennial thinks that perfect purity is perfectly dull.
- Onida bets big on 'devil' ad campaignBesides, the company is "strategically revamping" its operations after coming back into black after two years, said a top company official.
- Amul Girl turns 50: Meet the three men who keep her goingThe Amul campaign was started by daCunha’s father Sylvester daCunha in 1966 along with illustrator Eustace Fernandes and Usha Katrak, among...
- 'Zoozoos' take a break, parrot doing the trick for Vodafone!The simple, innocent and funny acts of the alien-like white, egg-headed creatures created a phenomenon in the Indian advertising industry. ...
- Nokia sees devil in Onida’s cell adNokia, the world’s largest handset maker, has taken offence at Onida’s new ad that targets the Finnish company heads on. ‘Dimaag Nahi Hai T...
- A changed advertising scene in a decadeIn the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.
- Onida to drive out the 'Devil', company's mascotIn the face of India's changing consumer tastes, Onida has decided to say goodbye to the 'Devil', the company's mascot that for years arous...
- Onida TV ad account goes to McCann EricksonAd-man Prasoon Joshi is now penning a new script for the 'green devil', the mascot of Onida, which is seeking to give the campaign for its ...
- Onida devil to turn more human, stylish in second makeoverTrust the Rs 1,500-crore Mirc Electronics’ evergreen devil to change colour for the second time in its 26-year history with an overarching ...
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