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OMNICHANNEL STRATEGY SMARTPHONES
India’s ‘Lush’ green market is the new battleground for global beauty giantsInternational beauty brands are changing their India strategy. They are now focusing on online sales and reaching customers beyond major ci...- Smartphone brands shift focus to offline sales in smaller townsSmartphone brands are strategically shifting towards offline channels, particularly in smaller towns, to boost sales of premium handsets. O...
- Relaxo footwear now available on Q-commerce platformsRelaxo Footwears expands its reach. Now, customers can order Flite slippers, Bahamas flip-flops, and Sparx shoes on Blinkit, Zepto, and Swi...
- Xiaomi aims to ship 70 crore devices in next 10 years versus 35 crore in previous 10The second-largest selling smartphone company in India will further look at expanding manufacturing partnerships for enhanced local value a...
- Xiaomi brings AI to centrestage in its ambition for better consumer experienceXiaomi plans to enhance AI-driven consumer experience by focusing on premiumisation, smartphone AIoT, generative AI, 5G smartphones, and sy...
- Xiaomi lists premiumisation, AIoT, omnichannel push as India prioritiesIn 2024, India smartphone market will grow in single-digit percentage, largely driven by 5G, says Xiaomi India chief Muralikrishnan.
- Chinese company Itel brings out 5G mobile priced at less than Rs 10,000The brand, owned by Transsion Group, has devised an omnichannel strategy to sell the smartphone. It has tied up with Amazon for online sale...
- Snapdeal appoints Himanshu Chakrawarti as presidentChakrawarti will lead various functions at the firm to drive its Bharat-focused, value commerce strategy and steer various growth-related a...
- Vivo's Nipun Marya takes over as iQOO India CEO; aims to double growthLaunched in 2019, iQOO is an online exclusive sub-brand under Vivo. The brand, which forayed into the Indian smartphone market in January 2...
- Cashify buys UniShop as it looks to expand both online and offlineCashify, which raised $15 million in Series D funding from private equity firm Olympus Capital’s clean energy and sustainability arm in Mar...
- Oppo eyes 50% business contribution to overall revenue from online sales in 2021"Our intent and ambition from the e-commerce platform is to really drive about 50 per cent of overall business through ecommerce. It's Flip...
- Buyers stand to lose if phone companies go for price parity: ExpertsMobile phones often cost Rs 2,000-3,000 less on e-commerce channels than in physical stores owing to exclusive deals with handset brands. C...
- Top tools and technologies to enhance your omnichannel retail strategyFor MSME's, managing concurrent operations requires an effective Omnichannel Retail Strategy to drive positive results.
- Jio user base likely to touch 400 million by March 2020: AnalystsBNP Paribas said Jio is doing “especially well in rural markets” as rivals lag on 4G coverage and because of the success of the JioPhone th...
- Smartphone sales slump, white goods lose sheen onlineCounterpoint Research said the share of online sales of smartphones grew just a percentage point to 32% of the overall market in 2016.
- Amazon and Flipkart bank on online exclusives for festive bountyThe ecommerce marketplaces are structuring their Diwali offers and promotions solely on the online exclusive models across smartphones, tel...
- Big Bazaar joins hands with MobiKwik walletBig Bazaar has already started a pilot in some outlets, including Mumbai and Delhi NCR, and it plans to extend the service nationwide.
- RIL ropes in Infiniti Ex-CEO Ajit Joshi to head firm's convention centreThe executives, who did not wish to be identified, said Joshi will eventually move into a leadership role at Reliance Retail.
- US reatil chain Target aims to put start-ups on acceleratorChennai-based Konotor's messaging app is being piloted across several Target locations to improve communications between headquarters and s...
- How success of e-commerce startups like Flipkart, Snapdeal is making traditional retailers rethink their modelWhile the online model scores on reach, shipping products to remote corners of the country, the offline model is a largely urban phenomenon.
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