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In a league of its own, women's cricket captivates both brands and viewersThe Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...
International Masters League ropes in nine sponsors, partners for inaugural editionThe International Masters League (IML) will begin with a match between India Masters and Sri Lanka Masters on February 22. The tournament, ...
EssenceMediacom bags media mandate for Wonder CementEssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a miles...
BCCI signs IPL sponsorship deal with Wonder Cement worth Rs 250 croreBCCI signs Wonder Cement as IPL's official umpire partner, replacing Paytm. Wonder Cement's Rs 250 crore deal spans IPL 2024-2028. It joins...
IPL Sponsors: Ceat retains IPL 'strategic timeout' partnership for Rs 240 croreIPL sponsorship: Ceat will sponsorcertain segments of IPL matches, investing about Rs 240 crore over five years. The Board of Control for C...
Dream11, Ceat, Aramco among companies in fray for IPL partnershipNine major companies, including Dream11, Ceat, Saudi Tourism, Aramco, Mastercard, RuPay, PhonePe, MyCircle11, and DP World, have purchased ...
Ashes 2023: Australia seek probe into verbal abuse, physical contact incidents in Lord's Long RoomKhawaja was making his way past the MCC members when he stopped to respond to a comment made towards him. He turned to address the person m...
IPL sponsors may get 1-year pro-rata extensionThe issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...
BCCI is under no pressure to drop IPL sponsors with links to China, say officialsWhile BCCI has still to get a corporate sponsor for IPL 2020, it also is in the midst of completing formalities with the team owners even a...
BCCI pulling out all stops to make IPL 13 a reality with Rs 2000 crore advance at stakeFrom IPL 2020, which was originally scheduled from March 29th, the board would have earned about Rs 4,000 crore from media rights and spons...
Simon Taufel reveals the prerequisites of an umpire: Keen eyesight, strong back, good staminaAcute senses aren’t the only attributes needed to officiate in cricket matches.
For MS Dhoni to storm onto the field and berate the umpires was just plain wrongDhoni acted as though he was above the game, something he has been careful not to do in all his time as a player, in domestic, internationa...
BCCI invites expressions of interest for IPL partner rightsThe Board of Control for Cricket in India (BCCI) has invited `expressions of interest' for the Indian Premier League (IPL) partner rights.
DRS controversy: Dilruwan Perera gets SLC backing, India play safePerera was adjudged LBW off Mohammed Shami by on-field umpire Nigel Llong in the last ball of the 57th over when he was struck on the backf...
Bjorn Isberg to continue as tournament director of 2016 HILCoal HIL is scheduled to be held across six venues across the country from January 10 to February 21.
- Hockey India extends contract with Shiv Naresh as kit partner till 2017
As a part of its association with Hero Hockey India League, Shiv Naresh will supply uniform for technical officials, umpires and Hero HIL s...
- Coca-Cola objects to commentators endorsing Pepsi on air
Coke had signed up as official beverage sponsor, but it was PepsiCo that had stolen the limelight.
- Kingfisher Airlines becomes official airline of IPL
After being chosen as the Umpire Partner of DLF Indian Premier League, Kingfisher Airlines has now become official airline for the league.
- Kingfisher Airlines named IPL's umpire partner
The DLF Indian Premier League (IPL) on Thursday announced Kingfisher Airlines as the official umpire partner for the Twenty20 series starti...
- BCCI weighs pitch before check-in
BCCI has begun negotiations with leading hotel chains in the country to sign on an individual group as the India team’s official hotel part...