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FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...- IPL 2026: Waaree Energies becomes Title Sponsor of Rajasthan RoyalsWaaree Energies Limited is the new Title Sponsor for Rajasthan Royals in the upcoming Indian Premier League. Their branding will be on the ...
- Reliance Retail’s Performax activewear becomes official kit sponsor for the Indian football teamReliance Retail's Performax Activewear has been announced as the official kit sponsor for the Indian football team by the All India Footbal...
- Chelsea unveils new 2023/24 home kit following sponsorship decisionChelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...
- BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
- Cricket is the quickest way to reach a wider audience: Joint MD of 'Killer' makerKKCL, which was the title sponsor for the recent India-Bangladesh series, has put in place a robust marketing plan to leverage its deal wit...
- KKCL's Killer replaces MPL Sports as official kit sponsor of Team IndiaKKCL replaces e-sports platform MPL Sports. The sponsorship deal with the BCCI will help KKCL to reach out to millions of fans as it embark...
- India likely to send 190-strong contingent to Olympics: IOA president Narinder BatraSo far, 100 athletes have qualified for the Tokyo Games, including 56 men and 44 women. The Indian Olympic Association (IOA) expects anothe...
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- BCCI announces MPL Sports as official Kit sponsor for Team IndiaMPL Sports, the sports merchandise brand from Mobile Premier League -- an e-sports platform -- offers a wide range of sports wear and crick...
- Six5Six to replace Nike as Indian football’s kit sponsorSports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.
- Given pocket-less shorts by kit supplier, Indian tennis stars use their own at AsiadSince Li Ning is the official sponsor of the Indian contingent, the IOA could have spotted this oversight before delivering the kits to the...
- Ministry steps in after IOA tells minor sports to bear cost of Asiad kitsEarlier, the IOA Secretary General Rajeev Mehta said expenses of the ceremonial dress and playing kits of the athletes do not come from its...
- Tax axe over endorsement pacts: Dealers of imported sports goods under taxman’s lensTax experts point out that the marketing or promotional spend can be subjected to taxes only in situations when the contract between the In...
- Kings XI Punjab enter IPL-8 with 20 sponsors like HTC, Tata Motors Prima,others and partnersGearing up for another season of IPL, Kings XI Punjab stand on robust support from 20 sponsors and partners.
- ICC World Cup merchandise selling like hot cake on various e-commerce platformsIndia’s leading fashion e-tailer Myntra has partnered with Nike, the official kit sponsor for the national team, to sell this year’s kit ex...
- Pakistan's players escape fine after violating ICC sponsor clausesPakistan's cricket players violated ICC clauses on the use of commercial and sponsors logos on their team kits but escaped without a fine.
- Nike launches new limited overs uniform for Team IndiaNike, the official kit sponsor of the Indian cricket team, has launched new uniform for the India-Australia limited over series next month.
- Sachin, Yuvi, Bhajji meet board to protect brand turfStar cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...
- Nike unveils Team India jersey for WC 2007Other products in the Nike cricket range include training gear, kit bags and backpacks.
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