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NUDGE CAMPAIGN
Psychologists say saying 'hello' to your driver is not just good manners, it may satisfy a basic human need we often overlookA study by the University of Sussex, conducted with Transport for London (TfL) and Neighbourly Lab, found that a simple "hello" or "thank y...26 Jun, 2026, 10.22 PM IST- In France's historic heat wave, Paris' dreamy rooftops become a heat-trapping nightmareParisian attic dwellers face perilous conditions as a historic heatwave bakes the city. These top-floor apartments, often occupied by stude...25 Jun, 2026, 12.09 PM IST
- Income tax dept identifies up to 20,000 cases of individuals who used the ‘swapped provisions’ trick to reduce net tax liability; Know what to do now to fix thisThe Income Tax Department has flagged 15,000-20,000 cases of individuals using a 'swapped provisions' trick to unfairly reduce their tax li...24 Jun, 2026, 05.57 PM IST
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.24 Jun, 2026, 02.14 PM IST
- El Nino fear pushes farmers in Srikakulam and Vizianagaram towards water-saving paddy methodsFarmers in Andhra Pradesh's Srikakulam and Vizianagaram districts are shifting to water-saving rice farming techniques. Facing potential El...18 Jun, 2026, 02.03 PM IST
- Income Tax Department asks taxpayers to ignore erroneous advance tax payment nudge campaign emails highlighting 'significant transactions'Taxpayers are receiving emails from the Income Tax Department about 'significant transactions' and potential shortfalls in advance tax paym...14 Mar, 2026, 03.42 PM IST
- Parliament watch: RBI examining complaints against Standard Chartered; tax 'nudge' campaign yields Rs 7,000 crAugust 2027 marks a historic milestone as India's first homegrown Bullet Train prepares for its trial run along a vital 97 km segment of th...11 Mar, 2026, 12.26 AM IST
- 63,000 restaurants under income tax scanner: Saksham campaign urges ITR updates by March 31, 2026The Income Tax Department has identified 63,000 restaurants for potential income under-reporting. A nationwide survey revealed suppression ...10 Mar, 2026, 03.33 PM IST
- High salary earners getting ‘nudge’ notices from Income Tax Dept? Here’s why you received it and what action to take nowHigh salary earners are receiving 'nudge' notices from the Income Tax Department. These notices prompt employees to correct errors like und...19 Feb, 2026, 12.35 PM IST
- Govt flags backlog of 24.6 lakh ITRs pending beyond 90 daysMore than 24 lakh income tax returns remain unprocessed for over 90 days. This is out of nearly 8.80 crore returns filed for Assessment Yea...10 Feb, 2026, 05.24 PM IST
- Rs 119 crore recovered from wrong HRA tax deduction claims, 25000 filed revised ITRs to declare Rs 1000 crore foreign income; Here’s how Nudge campaign worksIndia's tax collection saw a major boost through data-driven nudges. The NUDGE initiative guided taxpayers to correct claims, leading to ov...31 Jan, 2026, 12.54 PM IST
- Nudge campaign: 1.5 m+ revised ITRs filed this yearMore than 1.5 million taxpayers have revised their income tax returns for the current assessment year. This voluntary compliance initiative...23 Dec, 2025, 11.40 PM IST
- Filed ITR-1 or ITR-4 but now can’t find schedule foreign assets' information in revised form, here’s what you should doMany taxpayers face issues with missing foreign asset and income details in revised Income Tax Returns. If a taxpayer has any assets outsid...12 Dec, 2025, 10.37 AM IST
- Bogus deduction claims: I-T searches 150 sitesThe Income Tax Department executed a nationwide search across 150 locations, targeting entities suspected of claiming fraudulent tax deduct...14 Jul, 2025, 11.50 PM IST
- Unaccounted income invested in virtual digital assets on CBDT radarSuch entities and individuals which are engaged in Virtual Digital Asset (VDA) transactions and have failed to comply with the Income-tax A...13 Jun, 2025, 11.59 PM IST
- Unaccounted income invested in Virtual Digital Assets on CBDT radarThe CBDT is actively investigating tax evasion and money laundering related to cryptocurrency investments by high-risk individuals. Many in...13 Jun, 2025, 11.25 PM IST
- Over 30k taxpayers declare foreign assets, income of Rs 30,300 cr due to nudge campaign: FM Nirmala SitharamanFinance Minister Nirmala Sitharaman announced that over 30,000 taxpayers voluntarily revised their I-T returns, declaring additional foreig...25 Mar, 2025, 07.16 PM IST
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