Young Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...

Gen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...

Driven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...

Golf enthusiasts who could not make the cut to the 2025 Masters Tournament can now taste Augusta National's signature food at home. The 'Ta...

The non-alcoholic beverage (NAB) market is expanding in India, driven by brands like Sobriety Sips and Sober. These brands offer sophistica...

In an overview of the top 100 bars for 2024, Delhi topped the list with 18 bars, followed by Goa at 16, Mumbai at 15, Bengaluru at 14 and K...

"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a ...

Non-alcoholic drink options now sit alongside wine selections on the menu.

The excise duty on alcohol accounts for around 10-15% of own tax revenue in most states. Bootleggers grease the palms of law enforcers, exc...

In a survey with more than 1000 alcohol consumers, Benori Knowledge, a provider of custom research and analytics solutions, finds that the ...

An evening of pub-hopping encouraged some friends to set up Jimmy’s Cocktails to capture an untapped alco-bev and beverage market.

According to market and consumer data provider Statista, the non-cola carbonated beverages market in India was three billion litres in 2016...

But guess what? Sober bars aren't really a new phenomenon.

“Dry January” has gone from punchline to mantra for bars nationwide.

The 2010s saw many ill advised drinking trends, ones the average bar denizen will be happy to see the back of. Still, several are poised to...

Bar counters in Bengaluru are serving cocktails with unique serve-ware and accessories.

Jasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.