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Cristiano Ronaldo vs Lionel Messi: Who leads the net worth race in 2026? Inside the billion-dollar rivalryFootball titans Cristiano Ronaldo and Lionel Messi have both entered the billionaire club, showcasing their immense global influence beyond...- The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...
- Puma's new boss takes helm trailing Adidas and a recovering NikePuma is facing a tough time. New CEO Arthur Hoeld aims to revive the brand. Puma is struggling with unsold stock. Rivals like Adidas and Ni...
- Esporting spirit: Indians eye success at 2025 Olympic Esports Games in Saudi ArabiaAkshaj Shenoy and his team competed in the debut of esports at the Asian Games in Hangzhou, finishing fifth in League of Legends. The Inter...
- 7 low-supply cryptocurrencies to invest in 2023These are one of the best low-supply cryptocurrencies to invest in 2023. Find out how they are positioned to yield high returns for early i...
- Backed by Rahul Dravid, how a letter inspired Plaeto to make shoes for ‘growing feet’With Rahul Dravid as its brand ambassador, this foot-health-focused company wants to give India affordable shoes that last longer.
- FC Goa confirms Sukhvinder Singh as the CEOFC Goa have announced that Sukhvinder Singh will be the new CEO of the club, starting from September 28.
- FC Goa aim to become a global brand under new CEOFC Goa, who made it to the semifinals of the ISL, hopes to attain greater heights under the leadership of its new CEO Sukhvinder Singh.
- Manchester United plays new India planIn what is being touted as one the largest deals in football, Adidas will pay ManU 750 million pounds over 10 years for the contract.
- Emirates spends $100 million over four years to be one of FIFA's six top 'partners'Such heavy spending by an airline speaks directly to its central goal: continued international expansion, particularly in Europe and North ...
- Northern half of West Bengal finds many surprises in its election stageNorthern half of West Bengal finds many surprises in its election stage with announcement of candidature by ruling TMC and main opposition ...
- Harbhajan Singh XperReements 'Teesra' ball in Reebok viral video on YouTubeIn a viral video doing the rounds on YouTube, Reebok has Harbhajan Singh practising a delivery technique that defies all laws of physics.
- Social networking forces companies to rethink strategiesConsumers are exchanging notes online, even posting complaints on the CEO’s twitter page, leaving cos with no choice but to rethink strateg...
- Nike to exit elite swimwear marketNike is leaving the elite swimwear market, and some believe it could have a domino effect on America's performance in the pool at the 2012 ...
- Ring out old branding rules for the new consumerIn a world where consumers are constantly engaging with brands beyond the conventional realms of channels, it’s a tough task ahead for mark...
- Football gathers crowd through webMyfootballclub.co.uk is a website that plans to own and run a football club. So far 48,000 people have registered their interest, and once ...
- Content creation gives brand edge in sports-led mktgJefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...
- Ladies have a ballSo you thought soccer is a ‘boys only’ sport where gamesmanship is as much about machismo as about technique and skill? Well, think again.
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