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NIGHTIE AS DOMESTIC WEAR

Be proud & don't flatter yourself, days of the nightie are upon us
The humble Indian nightie, a symbol of practical modesty and comfort, is emerging as a powerful, yet overlooked, industry. Beyond its domes...
20 Jun, 2026, 10.16 PM IST
From board games & waxing strips to hair trimmers, Indians flock to e-commerce websites to buy 'non-essentials'
Apparel, including t-shirts accounted for nearly 40 per cent of the products being ordered.
22 Apr, 2020, 06.02 PM IST

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