The Consumer Confidence Index score for India decreased by six points to 128 in the April-June quarter of 2017, from a high of 136 from the...

Hollywood star Liam Neeson recently outranked other celebrities in a survey conducted by Nielsen company which scored celebrity endorsers.

While the Birla conglomerate retained its top spot for three years in a row now, Axis Bank and RCom broke into the top-10 list this year.

Bouncing back from the seventh rank to a strong No.2 is Nokia; which leaves Dettol, 2013’s first runner up, at the third place in this year...

Supporting Nielsen’s prediction of improved growth rates in the second half, marketers said things have started looking up

Aditya Birla Group, Tata Motors and LIC have emerged as top three companies this fiscal, out of 40 leading firms in India.

Among mobile operators network quality is the most important driver, followed by customer service, service positioning and data services.

According to the survey, the FMCG sector (29%) came out on top, followed by management consulting (24%), e-commerce (20%), IT product & dev...

F&B segment dominates top 10 list of regional brands, biscuits to cooking oils suit local needs thrive more in local markets.

GfK-Nielsen is the only agency that tracks retail sales of consumer products such as consumer electronics, domestic appliances, telecom and...

Indians are the most optimistic about job prospects and personal finances globally, according to a survey. Are you having a mid-life crisis...

Advertising in the Asia-Pacific region surged by almost 20 percent in the first quarter of 2010, marking the second consecutive quarter of ...

For global market research giant Nielsen, the centre of gravity is clearly shifting to India.

Delhi, Bengaluru and greater Mumbai have been named as the top three most affluent cities in the country based on lifestyle and consumption...

RIL is on top followed by Tata Motors & Tata Steel as most admired cos by stakeholders for their corporate social responsibility initiative...

The fast moving consumer goods (FMCG) sector is back in the reckoning as the most popular job sector for management graduates in the wake o...

Infosys, Tata Group, Reliance Industries and ICICI Bank rank at the top of Nielsen India's Corporate Social Responsibility Index.