The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...

TAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...

Nielsen had, in April, projected a growth of 5-6 per cent for the industry this year revising it's original forecast of 9-10 per cent in Ja...

‘There is a combination of pent-up demand and real sustainable demand comes in.’

The recovery is driven by traditional trade channels like kirana and neighborhood stores, the research firm said. While both urban and rura...

The fast moving consumer goods industry clocked a decline 34% in April in terms of value compared to the sales in the months of December, J...

Nielsen also expects consumers to be bearish on discretionary spending such as movies and restaurant visits, luxury brands and leisure trav...

With limited activity out of home, Indians are reportedly reading, contributing and influencing on social media. According to Nielsen, the ...

Nielsen expects consumption to continue in India post the Covid-19 outbreak, but there will be uneven growth in categories whereby it will ...

Nielsen said the final tranche of Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) payments, improved ease of doing business ranking to 63 from...

"This is in half the time that brick and mortar retail took to evolve. That said, these channels are not cannibalizing each other, and all ...

Manohar has worked for over 25 years across marketing, sales and channel strategy and comes with expertise in the areas of SaaS, enterprise...

This has led to online purchase of a broader range of categories, with a particularly interesting upswing seen in fresh and packaged grocer...

Nielsen said its, "Mobile Insights employs state of the art metering technologies to passively measure the actual usage of apps and sites o...

"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."

Companies focusing on leveraging selfforming groups to bring employees together for fun and engagement, as well as to translate that to wor...

Piyush Mathur, managing director of The Nielsen Company – South Asia talks about the impact of recession on research, Nielsen's new service...