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NEXT GEN FAST
The hidden shortage threatening the AI boom - how to prepare for what comes nextAI data center power shortage: The AI boom's next frontier is electricity, shifting focus from models and GPUs to the immense power needed ...05 Jun, 2026, 01.27 AM IST- Forensic experts call for AI-driven playbook to counter deepfakes and digital scamsFinancial crime is evolving rapidly with AI-generated deepfakes and complex fraud rings. Traditional methods are no longer sufficient. Expe...04 Jun, 2026, 08.02 PM IST
- PM Modi’s high stakes push for sovereign AI faces reality checkIndia is striving to build its own artificial intelligence capabilities, aiming for self-reliance and global export. However, the nation fa...03 Jun, 2026, 07.53 PM IST
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.02 Jun, 2026, 07.50 PM IST
- At Big 4 firms, AI is starting to reshape the tax professionMajor accounting firms in India are embracing artificial intelligence for tax services. AI is automating routine tasks, research, and draft...02 Jun, 2026, 05.16 PM IST
- Tata Motors PV launches next-gen Tiago from Rs 4.69 lakh, Tiago.ev from Rs 6.99 lakh with lifetime battery warranty2026 Tata Tiago Facelift Launched at Rs 4.69 Lakh. Tata Motors has launched the new Tiago hatchback and Tiago.ev. These models feature upda...01 Jun, 2026, 06.22 PM IST
- ‘My boss fired me after learning I take ADHD medication’: This viral story exposed the ugly truth about ADHD discrimination at workA young camp counselor with ADHD was fired after disclosing her medication, highlighting a widespread fear among those with the condition. ...28 May, 2026, 07.29 PM IST
- Corporate India gets a call of duty and it's raring to goIn a dynamic shift, India's defence industry is witnessing a groundbreaking transformation where private corporations are spearheading pivo...25 May, 2026, 01.59 PM IST
- Operation Sindoor reflected 'smart power' in its most complete expression, says Indian Army chiefIndian forces executed Operation Sindoor with military precision, dismantling terror infrastructure and demonstrating strategic resolve. Ar...19 May, 2026, 06.56 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- How India’s universities are responding to changing student expectations in the AI eraIndia’s higher education admissions are evolving as students and parents prioritise relevance over legacy. Curriculum quality, faculty read...18 May, 2026, 01.41 PM IST
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...01 May, 2026, 11.42 AM IST
- Rewiring payments for the AI era: Inside PayU’s transformation playPayU is ramping up its AI-led payments push, building infrastructure for agentic commerce as UPI volumes surge and digital transactions sca...30 Apr, 2026, 06.13 PM IST
- ETMarkets Smart Talk | ‘India at crypto inflection point; investor base could double every 2–3 years’: Vikaas M Sachdeva of BitDelta IndiaIndia's crypto ecosystem is at a pivotal turning point with accelerating adoption across retail and institutional segments. Driven by Gen Z...28 Apr, 2026, 09.07 AM IST
- Startups, not the only game in townIndia faces a job creation challenge as millions enter the workforce. The nation needs to support entrepreneurship in key sectors like infr...25 Apr, 2026, 07.41 PM IST
- Refurbished electronics firm Grest secures strategic FDI from Japan’s ICMGGrest, a refurbished electronics company, has received investment from Japan's ICMG. This marks a significant early-stage cross-border inve...22 Apr, 2026, 05.11 PM IST
- Gen Z employee refuses last-minute task after work hours. When faced with promotion risk, her reply left boss speechless. ‘Lack of planning does not create an emergency.’A young employee has set a new precedent in the workplace. She refused her boss's late-night request for a project report. The boss warned ...19 Apr, 2026, 02.30 PM IST
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