Incidentally, the silver lining has been the underlying volume growth at 4% - the highest in the past five quarters - aided by the spending...

But there is a high probability of the second one being true. There are many businesses where the argument of disposable income has been ci...

Sofia Hernandez, TikTok's global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The ...

"We see a potential 2X growth in the next three years on the back of being the leader in integrated experience thinking and execution," Har...

It will help brands hire right celebrity/face for the brand, forge partnerships using entertainment as a medium, create content and enterta...

Advertising industry watchdog ASCI upheld complaints against 215 campaigns in August this year for misleading ads, including those of Hindu...

During the quarter, the company had a net sales of Rs 5,522.16 crore, an increase of 17.97 per cent from Rs 4,680.87 crore in the last fisc...

While experts find the ad smart and witty, some say it sidelines the Micromax brand and draws attention to iPhone.

While Emami was quick to encash Munni's Zandu Balm song to the hilt, it's the turn of HUL now to make the most of Vaughan's vaseline commen...

With urban men turning more beauty conscious than women, male skincare market is growing at a faster pace than that of women.

HUL's move is triggered by Olay's spiralling market share that has reduced Ponds, revamped just six months before Olay’s entry into the ant...

In an interview with ET Bureau, he adds that the company is also driving focus on the digital platform as the internet is itself growing in...