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NEUROSCIENCE OF SHOPPING
Psychology explains why we buy things we don't actually need - and the hidden brain tricks that drive impulse spendingOur brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...- Psychology says people who always wear headphones may be doing more than listening to music, here's what this everyday habit revealsPsychology says people who always wear headphones may be seeking focus, emotional regulation, or a sense of control. Here's what psychologi...
- Quote of the day by famous psychologist Elizabeth Loftus: 'Just because someone thinks they remember something in detail, with confidence and with emotion, does not mean that it actually happened, .. False memories have these characteristics too.'Renowned psychologist Elizabeth Loftus reveals that vivid, confident, and emotional memories are not always accurate, as false memories can...
- Why starting with small chores can make cleaning easierPsychological research reveals that the order of daily activities significantly impacts perceived effort, fatigue, and satisfaction. Primac...
- India AI Impact Summit: How startups showcased solutions built across healthcare, education, enterprise and moreThese products — some of which are already live and others in the build phase — were showcased at the India AI Impact Summit, which wrapped...
- Career education options in AI after class 12: Here are 1-year, 3-year, 4-year and 5-year optionsAfter Class 12, students interested in Artificial Intelligence can choose from several education paths — short 1-year certificate or diplom...
- Starbucks’ pumpkin spice latte returns August 26; why this seasonal drink still reigns supremeStarbucks announces the return of its popular Pumpkin Spice Latte on August 26. The PSL, first launched in 2003, has become a fall traditio...
- How your brain will help you save during the cost of living crisisA recent survey suggests, perhaps unsurprisingly, that low prices will become increasingly important to consumers in the coming month. Rese...
- As transport, fuel and groceries get more expensive, neuroscience finds how the brain helps us save during inflationary timesMaking difficult decisions involves different parts of the brain working together towards a conclusion.
- 28 states, UTs ban smokeless tobacco products, spitting due to coronavirusPublic health experts have welcomed the move by the central government to ban the use of tobacco products and spitting in public places to ...
- Alcohol policy needed for lockdowns: No need to detest booze, say mental health expertsExperts says India needs to avoid ‘vice versus virtue’ dichotomy with regard to alcohol.
- Applying for a CXO job? Watch your stepThe behaviour track record of top executives is under intense scrutiny, say executive search consultants.
- Spending too much time on social media? Tech abuse may lead to mental health issuesEight out of 10 technology addiction cases are related to online gaming.
- To succeed, an entrepreneur needs to change the way they look at thingsThere is no shortage of money of ideas, one needs to step out of their comfort zone and become successful believes motivational speaker, au...
- Want to overcome stress? Say hello to cleaningDecluttering and leaving behind past baggages can make a big difference to most of us.
- How to curb addiction to online shoppingE-tailing sites are the new avenues compulsive shoppers are seeking out to feed their obsession to buy, mostly things they don’t need or ca...
- Canny marketers can exploit word associations to influence consumer behaviourWhat is the relationship of the word “bye” to the word “buy”? Of course it depends on who you ask.
- Mind games: Computer headset lets brain control actionA US high-tech company has created a headset allowing computer game lovers to use their thoughts to move mountains and make objects disappe...
- Max Health may be on ADAG radarThe buzz about Reliance Anil Dhirubhai Ambani group (ADAG)’s shopping spree is about Max Healthcare.
- US Cos get the massage, take a breakOne US West Coast marketing agency encourages employees to stop work and duck out for massages, while at one New York hedge fund, workers b...
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