Top global companies tap neuroscience research to stay aheadNeuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without fi...
06 Nov, 2023, 12.26 AM IST
'Tata Group, LinkedIn among firms adopting neuro research marketing'The neuro science research technique collects data from respondents by brain recordings and facial coding in specialised labs, instead of v...
26 Nov, 2019, 06.46 AM IST
Continental, IIT Madras join hands for research in safe mobility solutionsThe two partners have signed an MoU for collaboration in 'Project NeuroMotive' to develop technologies that aid partially automated driving...
04 May, 2018, 05.54 PM IST
Suven Life gets patent for anti-neuro degenerative drugSuven Life said it has been granted "one product patent from the US corresponding to the new chemical entities (NCEs) for the treatment of ...
30 Jan, 2017, 01.18 PM IST
Suven Life gets patent for neuro-degenerative drugSuven Life said it has been granted "one product patent from India corresponding to the New Chemical Entities (NCEs) for the treatment of d...
07 Dec, 2016, 11.34 AM IST
Suven Life Sciences gets patent for neuro-degenerative drugIn a BSE filing today, it said it has been granted "one product patent from Europe and two patents from Eurasia corresponding to New Chemic...
29 Jun, 2016, 12.26 PM IST
Suven Life gets patents for neuro-degenerative drugWith these new patents, Suven has a total of 24 granted patents from Australia, 17 from Eurasia and 9 from Israel and 24 from the US.
23 May, 2016, 01.08 PM IST
SP Jain School to set up neuro-marketing centre at Singapore CampusThis will aim to provide researchers with modern scientific tools and practical know-how to better understand consumers’ emotional response.
15 Apr, 2016, 02.05 AM IST
Suven Life gets patent for neuro-degenerative drugSuven Life Sciences has been granted a patent each by China, Eurasia and Hong Kong for a drug used in the treatment of neuro-degenerative d...
14 Mar, 2016, 12.25 PM IST
Suven Life Sciences gets patent for neuro-degenerative drugWith these new patents, Suven has a total of 23 granted patents from Australia and 22 from Canada.
19 Feb, 2016, 12.06 PM IST
- Suven Life gets patents for molecules in three countries
The firm has been granted patents each by Canada, Japan and Korea for molecules, aimed to be developed as drugs, for the treatment of neuro...
24 Mar, 2015, 02.53 PM IST
Nielsen Lab will help optimise advertisements: Joe Willke, president at Nielsen NeuroWe’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...
21 Nov, 2014, 05.01 AM IST
We help marketers optimise their advertising and marketing: Joe Willke"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."
20 Nov, 2014, 01.34 PM IST
How Twitter grabs your attention decodedResearchers examined mental activity of 114 volunteers while they tweeted on phones, tablets and laptops, using a technique called steady-s...
17 Nov, 2014, 09.29 AM IST
- Goodwill Hospital IPO withdrawn due to poor response
The initial public offering of Goodwill Hospital and Research Centre has been withdrawn by the promoters due to poor response from investor...
09 Jan, 2012, 01.07 PM IST
- Nielsen betting big & bold on Indian market
For global market research giant Nielsen, the centre of gravity is clearly shifting to India.
06 May, 2010, 06.12 AM IST
- ‘Tamiflu can have bad side-effects on children’
Researchers at Oxford University have questioned the safety of the drug for children. They found in a study that it caused vomiting, dehydr...
12 Aug, 2009, 09.01 AM IST