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NEURO MARKETING
Top global companies tap neuroscience research to stay aheadNeuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without fi...06 Nov, 2023, 12.26 AM IST- 'Tata Group, LinkedIn among firms adopting neuro research marketing'The neuro science research technique collects data from respondents by brain recordings and facial coding in specialised labs, instead of v...26 Nov, 2019, 06.46 AM IST
- Suven Life gets product patents from Australia, Hong KongThese patents are valid till 2036 and 2033 respectively, the company said in a BSE filing.13 Nov, 2018, 11.26 AM IST
- Suven Life gets patent from New Zealand for neurological drugSuven Life said it has been granted "one product patent from New Zealand corresponding to the NCEs for the treatment of disorders associate...10 Oct, 2017, 11.50 AM IST
- Suven Life gets patents for anti-neuro degeneration moleculeThe molecules are being developed for the treatment of cognitive impairment associated with neuro-degenerative disorders like Alzheimer's d...13 Jun, 2017, 02.01 PM IST
- Suven Life gets patent for anti-neuro degenerative drugSuven Life said it has been granted "one product patent from the US corresponding to the new chemical entities (NCEs) for the treatment of ...30 Jan, 2017, 01.18 PM IST
- SP Jain School to set up neuro-marketing centre at Singapore CampusThis will aim to provide researchers with modern scientific tools and practical know-how to better understand consumers’ emotional response.15 Apr, 2016, 02.05 AM IST
- Suven Life shares end with 2% gains on getting patent for drugShares of Suven Life Sciences ended with nearly 2 per cent gains today as the company won patent for a drug, used in treatment of neuro-deg...14 Mar, 2016, 05.47 PM IST
- Suven Life shares surge 5% on getting patent for drugThe company has been granted "one product patent from China, one product patent from Eurasia and one product patent from Hong Kong correspo...14 Mar, 2016, 01.59 PM IST
- Suven Life gets patent for neuro-degenerative drugSuven Life Sciences has been granted a patent each by China, Eurasia and Hong Kong for a drug used in the treatment of neuro-degenerative d...14 Mar, 2016, 12.25 PM IST
- Suven Life shares gain on patent rights in foreign countriesSuven Life Sciences shares rose over 1 per cent after the drug firm got patent rights in foreign countries for a neuro-degenerative drug.05 Jan, 2016, 05.08 PM IST
- Suven Life shares close 7.5% up on securing molecule patentThe stock surged 7.09 per cent to settle at Rs 252.20 on the BSE. During the day, it jumped 8.66 per cent to Rs 255.90.13 Jul, 2015, 06.02 PM IST
- Suven Life Sciences gets patents for neuro-degenerative drugNeuro-degenerative ailments include Alzheimer's disease, Schizophrenia and Parkinson's disease.09 Mar, 2015, 12.28 PM IST
- Nielsen Lab will help optimise advertisements: Joe Willke, president at Nielsen NeuroWe’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...21 Nov, 2014, 05.01 AM IST
- We help marketers optimise their advertising and marketing: Joe Willke"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."20 Nov, 2014, 01.34 PM IST
- Suven gets four new drug molecule patents in four countriesSuven Life Sciences Ltd gets four product patents one each from Australia, Canada, Korea and New Zealand for their new drug molecules (New ...09 Aug, 2012, 02.22 PM IST
- Neuro-marketing advances for the classroom could have political uses tooCatching and keeping their students' interest and attention is not an Indian priority, and biometrics has just been a bone of contention be...14 Jun, 2012, 06.01 AM IST
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