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NANO INFLUENCERS
Nancy Guthrie 'Dead' and 'Buried’? Veteran forensic scientist offers fresh claims and predictions about her likely abductorNancy Guthrie disappeared from her Tucson home in January 2026, with investigators believing she was abducted against her will. Ransom note...- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
- Why BJP’s 2026 ‘khela’ is bigger than Mamata Banerjee’s 'Poriborton' that ended over 30 years of Left in BengalWest Bengal witnesses a seismic political shift as the BJP secures a historic victory, ending the Trinamool Congress's long reign. Election...
- Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...
- #25 For 2025: Will love affair between brands and internet virality keep A-list celebs on the sidelines?Influencers are dominating the market for promoting products across various categories that include beauty, food, and gadgets. Their relata...
- Brands bet big on influencers to stay active, virtuallyHindustan Unilever (HUL), Dabur, and Godrej Consumer Products (GCP) are enhancing their influencer marketing strategies to boost customer e...
- Indian fertilizer industry on track to reach Rs 1.38 lakh cr by 2032 amidst robust growth and strategic innovationsIn 2023, the Indian fertilizer market size stood at Rs 94,210 crore, driven by increased agricultural demands and strategic governmental in...
- Drone Destination signs pact with IFFCO for spraying agri products on 30 lakh acres of farm landIFFCO and Drone Destination collaborate on a significant deal to enhance agricultural productivity through drone spraying across 30 lakh ac...
- Influencer marketing may have a gender mismatchCosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wasta...
- The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big moneyInfluencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by 2026, as per the report. The r...
- Influencer marketing platform ClanConnect.ai clocks a 1,200% jump in base post strategic pivotClanConnect.ai has also crossed 1,000 paid subscribers for the first time since it introduced its subscription-based influencer marketplace.
- The role of AI in influencer marketing: How it’s changing the marketing landscapeInfluencers have taken the advertising industry by storm, and influencer marketing was valued at around Rs 12 billion in India in 2022. Bra...
- Trust is the buzzword for influencer industry. Here's whyAs the simple act of purchase becomes more of an experience of consumption, consumers are looking for guidance and tend to trust those voic...
- Woovly looks to woo investors as it achieves CM2 metricContribution Margin (CM) which indicates the aggregate amount of revenue available after variable costs to cover fixed expenses and provide...
- QYOU Media set to acquire Indian influencer marketing company ChtrboxThe two companies have signed a definitive share purchase agreement, wherein QYOU will first acquire a majority stake in Chtrbox with a thr...
- Brands across key categories tap nano influencers for wider reachAnil Chilla, chief digital officer at L’Oréal India said the company recently engaged with nano influencers for the launch of its L’Oréal P...
- Cyrus Mistry and years ahead of him at TataThe group has diversified into more than 100 businesses. Obviously, there are business challenges to confront. And that will be partly infl...
- 'Ratan Tata among biggest brains in business'Ratan Tata has been named among the biggest brains in business by another US publication. India Inc's hotshots I List of Billionaires | Day...
- Nanotechnology: Answer to air pollution?Research shows that nano-treatment of engines can cut down toxic gas emissions by up to 90 per cent.
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