Fashion retailer closes down Mango store in Mumbai and private brand Roadster’s in Bengaluru.

The closure of the loss-making stores is part of Myntra’s change in strategy after Walmart acquired parent Flipkart Group for $16 billion.

This comes as the company continues to push its in-house brands, which form one-fourth of the company’s revenues.

The Walmart-owned company plans to sell women’s fashion, sports and lifestyle products, accessories and cosmetics through these stores.

“The Roadster online sales have shot up after we launched the offline store,” Ananth Narayanan, CEO at Myntra-Jabong, said on the sidelines...

The two fashion portals together have been responsible for the growth of Flipkart's dominance in the fashion category.

Jaipur-based Samarth operates more than 100 outlets of Benetton, Hilfiger, Lee, Wrangler, Calvin Klein etc while New Delhi-based G&B operat...

Jabong, which was acquired by Myntra in July for $70 million, will see the launch of multiple private labels from Myntra.

Myntra has set the stage for an established online brand like Roadster that contributes over 8 per cent to the overall revenue of the platf...

The first store will be opened under Myntra’s private brand Roadster in swish shopping district of 100 Feet Road that is already home to Zi...

The company which recently acquired its closest competitor Jabong, has 11 private label brands which contribute to 20-25% of total gross me...

“Myntra will be the first to get to profitability. Early 2016, we will be profitable for sure,” said Mukesh Bansal, CEO of Myntra and head ...

The company gets about 20 per cent of its revenues from the private labels, Myntra said.

The e-retailer already has Bollywood stars Ranveer Singh and Hrithik Rohasn and model-turned-actress Lisa Haydon on board.

Bangalore-based Myntra, founded by IIT-Kanpur graduate Mukesh Bansal, gets about 20% of its total revenue from its company-owned private la...

E-commerce major Myntra.com has roped in Bollywood actor Ranveer Singh to endorse its jeans brand 'Roadster', to establish itself as a fash...

Roadster is the first of the around 10 in-house labels that Myntra is spinning out into a standalone brand, which will be sold on other sit...