India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
02 Jun, 2026, 01.30 PM IST
Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
02 Jun, 2026, 06.00 AM IST
Apple’s CFO Kevan Parekh says India is just 'Scratching the Surface' as developer ecosystem expandsApple is increasingly treating India as a core part of its global developer ecosystem, not just a market or manufacturing hub, with strong ...
01 Jun, 2026, 05.50 PM IST
India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
01 Jun, 2026, 11.27 AM IST
HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
30 May, 2026, 02.00 PM IST
ETtech Explainer: Why Google was fined Rs 30 lakh in Hindware trademark caseGoogle must pay Hindware 30 lakh rupees. The Delhi High Court ruled Google infringed on Hindware's trademark. Google is permanently stopped...
30 May, 2026, 06.59 AM IST
Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
28 May, 2026, 09.22 PM IST
Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...
27 May, 2026, 02.12 PM IST
Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
27 May, 2026, 01.30 PM IST
PIL against ‘Cockroach Janta Party’ filed in Supreme Court; CBI probe into ‘fake advocates’ soughtA Supreme Court PIL targets the 'Cockroach Janta Party' for allegedly exploiting judicial remarks for commercial gain. The petition also ca...
26 May, 2026, 07.55 PM IST
Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
26 May, 2026, 06.00 AM IST
India's AI ambitions hinge on workforce re-skilling: IBM India headIndia must unite government, companies, and academia for AI advancement. A young workforce offers a significant advantage. Skilling initiat...
25 May, 2026, 06.44 PM IST
Cable TV operators win interim relief as Kerala HC pauses TRP overhaul ruleThe Kerala High Court has put a hold on a new government rule. This rule excluded viewership from default channels, known as landing pages,...
24 May, 2026, 04.31 PM IST
Forget fake invoices. The real risk is the assumptions made in the balance sheet to hide lossesMost accounting risks make noise. The biggest one on the Indian balance sheet doesn't. It hides inside growth assumptions, discount rates, ...
22 May, 2026, 06.03 PM IST
Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
22 May, 2026, 01.48 PM IST
Have assets in the USA or UK? Why an Indian Will alone may not protect your heirsIndian families with assets in the USA and UK need robust succession plans. A single Indian Will may not suffice for overseas properties. E...
19 May, 2026, 04.58 PM IST
Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
10 May, 2026, 08.28 PM IST