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MONETISATION ON VIDEO PLATFORMS
Pocket FM begins reverse flip talks; eyes potential India IPOAudio entertainment startup Pocket FM is reportedly in discussions to shift its holding structure back to India, signalling potential plans...- RIL shares jump 6% in 3 days, market cap soars by Rs 1 lakh cr ahead of AGM. Why Morgan Stanley still sees 38% upsideReliance Industries has added over Rs 1 lakh crore in market value in just three trading sessions ahead of its closely watched AGM. Despite...
- Maharashtra Cyber books comic Pranit More, others over viral ‘obscene’ stand-up clipsMaharashtra Cyber has filed a case against comedian Pranit More and others. The FIR concerns allegedly obscene and objectionable content sh...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Apple’s CFO Kevan Parekh says India is just 'Scratching the Surface' as developer ecosystem expandsApple is increasingly treating India as a core part of its global developer ecosystem, not just a market or manufacturing hub, with strong ...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visualsIndia’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Sports-tech startup SportVot raises Rs 32.7 crore led by IAN Alpha FundSports-tech firm SportVot has secured Rs 32.7 crore in a new funding round. The investment will fuel international expansion and enhance AI...
- How much does director-choreographer Farah Khan earn from her YouTube channel? YouTuber shares estimateThe pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
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