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MOBILE VIEWERSHIP
As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...08 Jun, 2026, 10.45 AM IST- GT vs RR Qualifier 2 Live Streaming Today: When, where and how to watch Gujarat Titans vs Rajasthan Royals IPL 2026 match live on TV, mobile & online in IndiaIPL 2026 GT vs RR Live Streaming: Gujarat Titans and Rajasthan Royals clash in a high-stakes IPL 2026 Qualifier 2 on May 29 for a spot in t...29 May, 2026, 12.58 PM IST
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...28 May, 2026, 09.22 PM IST
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...24 May, 2026, 04.33 PM IST
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...18 May, 2026, 10.39 AM IST
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...14 May, 2026, 01.23 PM IST
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...24 Apr, 2026, 09.59 AM IST
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...22 Apr, 2026, 11.38 AM IST
- JioHotstar claims majority of India’s top OTT titles in March: NielsenJioHotstar dominated India's OTT landscape in March 2025, capturing a significant share of viewership, according to Nielsen. Netflix secure...28 May, 2025, 01.54 PM IST
- Telcos log data usage surge as cricket action shifts to mobilesThe ongoing ICC World Cup cricket matches are leading to a surge in mobile data usage for India's top telecom operators. Analysts predict t...16 Oct, 2023, 08.13 AM IST
- Game on: Krafton’s BGMI return revvs up Indian esports sceneThe lifting of the BGMI block on a trial basis in May has streaming platforms and tournament organisers alike projecting a bump in viewersh...28 Jun, 2023, 03.37 PM IST
- Football fans' phones go into extra timeIndustry executives and analysts, though, expect this higher data usage to translate to modest incremental revenue growth for the telecom s...23 Dec, 2022, 06.27 AM IST
- Plunging mobile data costs present a dirty pictureVideo viewership tracker Vidooly reveals a 75% increase in viewing adult content since data rates came crashing down in H2 of the previous ...02 Jun, 2017, 11.58 PM IST
- The Digital Push: IPL on Hotstar has become a big hitViewership of the IPL on digital platform Hotstar has surpassed that of television audiences in cities with a population of over 1million a...25 Apr, 2017, 03.25 PM IST
- Digital viewership of IPL rises 30 per centHowever, television viewership of the ongoing Indian Premier League has been stagnant; so far it is the same as last year.09 May, 2014, 04.00 AM IST
- IPL season 6 recorded 52% growth in viewership on InternetCombined viewership of match highlights and clips grew 480% in watch-hours, said Times Internet Ltd, the official digital partner of IPL.16 May, 2013, 04.39 AM IST
- IPL online viewership jumps 82% to 20 millionOnline viewership of IPL has increased more than 80% this year despite a fall in the twenty20 tournament's television viewership.02 May, 2011, 12.34 AM IST
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