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MITTI ATTAR
Dil ka Chor: Anand Mahindra decodes the name of the smell after rain, says Indians may have a better term for itThe distinct scent of soil after rain, known as petrichor, sparked a lively online discussion after Anand Mahindra explored its Greek origi...- The Nose Job: How India is recreating the world’s most expensive perfumesA clutch of Indian companies are bottling affordable recreations of global luxury fragrances—from Tom Ford Ombre Leather to Coco Mademoisel...
- Instead of whining, let's own the monsoonsThe West romanticizes winter with activities like skiing, while West Asia and Europe have siestas for hot summers, and South Asia, especial...
- Akhilesh 'Bhaiyya ji' has the upper hand, but only justKannauj's Bada Bazaar is a popular spot for perfume shops selling small bottles of rose, jasmine, and the unique'mitti' attar. Samajwadi Pa...
- Special Kannauj perfume to be used during Ram temple consecration ceremony"Perfumers have together prepared some special fragrances for Ram Lalla. After collecting different types of perfumes and fragrant water on...
- PM Modi gifts UP's ODOP products to heads of govts at G7 summitThe ODOP is an initiative of the UP government to encourage indigenous and specialised products and crafts by assisting artisans in improvi...
- Looking for gift options for your Valentine? Here are some options for him & herHere's thoughtfully curated list of gifts.
- Ayurveda-inspired traditional Indian beauty, wellness brand enters US market on IYDThe firm, Aromazeia, launched its collections of essential oils, attar and aromatherapy products, many of which are manufactured in the foo...
- Recreating scents of normalityUsing nos(e)talgia to travel back into comforting times is the odour of the day.
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