Unilever aims to disrupt India's Diwali mithai tradition with its ice cream brands like Kwality Wall's and Magnum, drawing inspiration from...

Mithai makers plan to absorb any marginal increase in the cost of their offerings, giving consumers a breather during the most popular fest...

These packaged mithais such as laddos, barfis and pedas, which are being positioned to compete with chocolate brands such as Cadbury and Ki...

Despite being a quintessential winter delicacy, authentic Joynagarer Moas cannot be sent to other parts of the state and the country in lar...

“Small and medium scale mithai shops have started closing down due to high rentals, non-opening of malls and lower demand over the past few...

Luxury mithai is being redefined with high-quality, centralised production, packaging and inventiveness.

Super-luxury mithais priced upwards of Rs 20,000/kg - the new food fashion for HNIs, star items at weddings.

Though size of Indian bakery industry is about Rs 21,000 crore, cakes account for only a minor slice, while breads and biscuits make up a l...

In India, the golden ladoo has not entirely replaced traditional mithai like motichoor ladoo and given the laddoos long cultural legacy and...

There is nothing like some old-school, homemade mithai.

As fruit jellies, mousse, pastries and pies come under the 18% GST slab, some are considering renaming and re-packaging them as sweets to p...

The announcement of the GST rates has brought cheer to at least some consumer goods firms, which expect the decision to help boost consumpt...

The GST slabs announced so far indicate that mass consumption items will be taxed lower, said Saugata Gupta, managing director at Marico.

Bakers are all set to welcome Christmas and New Year with an appetising array of cakes, undeterred by the spiraling cost of the ingredients.

Mithai makers focus on hygiene, new flavours to take on confectionery brands in gifting market.

Nestle will soon launch its premium chocolate brand Alpino in India to take on Italian brand Ferrero Rocher and Cadbury’s Toblerone in the ...

During Diwali every second shop in Mumbai’s downtown financial district seems to be selling sweets. But only one has IMF pedas. Fountain Dr...