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MILLENNIALS SUSTAINABILITY HABITS
Psychology says people who reach retirement with few close friends are not failures at relationships; they just made a quiet decision in their 30s that most people never have the courage to admit toMany people retire with few friends, but this can be a conscious decision made decades earlier. Science supports this approach, showing tha...- Is Gen Z getting ‘dumber’? Video explains why IQ may be falling for the first time in human historyYoung adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...
- Japanese proverb of the day: “Even dust, when piled up, becomes a mountain.” Small, consistent efforts accumulate into great achievements over time — a lesson on how today’s generation can turn tiny daily efforts into massive successJapanese proverb of the day: Small daily efforts build success faster than most people expect. Data shows 1% daily growth can deliver nearl...
- Millennial investing rules: 5 simple money habits young investors use to build wealthMillennials are changing how people invest money. They use mobile apps, start investing early, and take more risks like crypto. They also p...
- The smoke, the crowd...why the rich are heading out of citiesThe wealthy are moving away from cities. They are buying large homes in places like Goa and Alibaug. This is for cleaner air and less crowd...
- Clean air, open land redraw luxury housing demand in IndiaWealthy Indians are buying their second homes outside cities. Clean air and less crowded living are now priorities. Destinations like Goa a...
- Environment top source of anxiety for Gen Zs, millennials, finds Deloitte surveyYoung Indians are worried about the environment. This concern guides their job searches and spending. Many are buying electric vehicles and...
- Soft saving explained: How tiny money moves today can make or break your future goalsGen Z saving habits: Young Americans, particularly Gen Z, are embracing "soft saving," a trend prioritizing present enjoyment alongside lon...
- Apparel, F&B drive 54% of leasing in H1 2025 as millennials and Gen Z shape India’s retail futureIndia's retail real estate is evolving as Millennials, Gen Z, and Gen Alpha reshape consumption. Experiential categories like F&B and jewel...
- ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
- Sustainable food: Indians are outpacing the developed world in adopting healthy eating habits, says a new reportThe study, which surveyed over 7,000 participants from five key countries, aims to identify the key drivers of change and the barriers to a...
- How luxury brands are wooing Gen Z shoppersThe why-not attitude is driving the shopping habits of the younger generation, particularly Generation Z, those born between 1997 and 2012,...
- Betting on consumption? Do you need to look beyond Britannia, HUL, Nestle? Sandip Sabharwal answers“The food business is where in India the growth potential is still very huge. Now there will be some high penetration in some of the old ca...
- Fintech Zype raises Rs 146 croreZype, which is focused on upping credit accessibility to millennials and help them develop sustainable financial habits, will deploy the fu...
- Upstox crosses 1 crore customer baseThe company remains the second-biggest broker in the country based on active clients, behind industry leader Zerodha.
- WGC, GJEPC join hands to promote gold jewellery to millennials, Gen ZUnder the terms of the agreement, both partners will jointly fund a multi-media marketing campaign that would aim to increase awareness, re...
- BooHoo! How millennials fall into the wage gap trapBrands sell clothing at price points that are set by the market i.e. by the consumers. These consumers have no idea where and how their clo...
- Employees' financial well-being need of the hour for new-age companiesMyntra rolled out ‘Thrive’, a wellness framework in which financial well-being is one of the main tenets.
- Millennials to be instrumental in India’s growth story: Morgan StanleyFrom an equity market perspective, their spending habits may augur well for telecom and consumer finance sectors.
- Investment in human capital will yield best returns: StudyAt least 71% of Indian CEOs say demographic changes are impacting their business compared with 64% in developed markets and only 48% of CEO...
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