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MILLENNIALS DRINKING TRENDS
India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...13 Apr, 2026, 01.32 PM IST- Youngistan drinks to good health with no/low alcohol spiritsDriven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...18 Sep, 2025, 06.42 PM IST
- Alcohol stocks have priced in FTA gains: Karan TauraniThe UK FTA is poised to boost the Indian luxury spirits segment, potentially leading to a 15-20% price correction and accelerating volume g...15 May, 2025, 02.44 PM IST
- Move over alcoholic beer! Gen Z ditch the signature drink for its non-alcoholic peer in growing trendLow-alcohol and non-alcoholic beers are gaining traction in the Indian market, driven by the wellness preferences of Gen Z and millennials....25 Jan, 2025, 05.19 PM IST
- Indians acquire a taste for Scotch, doubling its salesThe Scotch whisky market grew 33% year-on-year to 7.5 million cases (of nine litres each) in 2022, showed the latest data from global alcoh...22 Jun, 2023, 08.22 AM IST
- What is 'Dry Dating' and why is it popular?According to a recent study by well-known dating app, Bumble, the "Dry Dating" (alcohol-free dates) trend will continue to be popular well ...13 Feb, 2023, 11.03 PM IST
- Tangy or sweet? Google satisfies bubble tea cravings with an interactive game doodleStarted as a local treat, the Taiwanese drink gained global popularity over the last few decades.30 Jan, 2023, 10.44 AM IST
- How beer has swung from super-strong to zilch - in alcohol contentOne reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.29 Sep, 2019, 10.57 AM IST
- From cup to the martini glass: How tea-infused cocktails are brewing a stormWhile white spirits and tea are gaining ground, whiskys and bourbons are not far behind.26 Jun, 2019, 09.02 AM IST
- Wonder what your drink will tell the bartender? Here’s a listWhether you order a negroni or an Old Fashioned, the cocktail declares something about you.04 Nov, 2018, 10.55 AM IST
- Digital push critical for liquor industry as millennials spend about 25 hours per week online: Kartik MohindraPernod Ricard, the French-based global spirits behemoth, has one of the most luxurious and largest liquor portfolios in the world.30 Sep, 2018, 07.29 PM IST
- How drunch aka drinking over lunch is upstaging the once-popular brunchEntrepreneurs and young professionals are adding light alcoholic beverages to a lunch outing.03 Jul, 2018, 01.18 PM IST
- As juices race past fizzy drinks, Coca-Cola launches Rani FloatThe move is expected to help the firm compete with rivals, including PepsiCo’s Tropicana, Dabur’s Real, Parle Agro’s Frooti and a bevy of o...14 Jun, 2018, 01.26 PM IST
- How whisky is shedding its conservative image and emerging as the new coolThe world over, whisky has been seeing a renaissance. Bourbons, craft distillations are all riding a wave of popularity among millennials.21 Jan, 2018, 11.24 AM IST
- No longer just the old man's drink, cognac is the spirit of 2018In the last three years, consumption of cognac has increased from 62000 cases in 2014 to 78500 cases in 2016.30 Dec, 2017, 06.30 PM IST
- What the millennial Indian wants: Not cars & houses, just fun & convenienceIndia is expected to become the youngest country by 2022, with an average age of 29.02 Nov, 2017, 03.58 PM IST
- Huge growth opportunity for 100% juice: ReportThe findings indicate that 100% juice remains a significant part of the average consumer’s diet, with over 40% consumers saying they drink ...20 Sep, 2016, 12.46 PM IST
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