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MILLENNIALS AND MEDIA CONSUMPTION
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...- Company racks up $500M Claude AI bill in one month after putting no usage limits on employee licensesA firm's unchecked AI spending led to a staggering $500 million bill in a single month due to unlimited employee licenses for platforms lik...
- Environment top source of anxiety for Gen Zs, millennials, finds Deloitte surveyYoung Indians are worried about the environment. This concern guides their job searches and spending. Many are buying electric vehicles and...
- Youngistan drinks to good health with no/low alcohol spiritsDriven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...
- 92% of Indians plan to maintain or increase festive spending in 2025: SurveyIndian consumers are gearing up for a vibrant festive season in 2025, with 92% planning to maintain or increase spending, according to the ...
- Here we are now, entertain usAs we move into 2025, entertainment consumption is increasingly divided among media, social media, and gaming, especially in younger demogr...
- Sustainable food: Indians are outpacing the developed world in adopting healthy eating habits, says a new reportThe study, which surveyed over 7,000 participants from five key countries, aims to identify the key drivers of change and the barriers to a...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- App-first Gen Z scripting big shifts in consumption trends: Bernstein reportGen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...
- ICICI Pru Mutual Fund launches Bharat Consumption SchemeThe benchmark for the Scheme is Nifty India Consumption Index and will be managed by Rajat Chandak and Dharmesh Kakkad.
- Airtel ties up with NDTV for contentAs reported earlier by ET, Bharti Airtel is entering a string of tie-up with various content providers, e-commerce websites, hospitality se...
- Digital push critical for liquor industry as millennials spend about 25 hours per week online: Kartik MohindraPernod Ricard, the French-based global spirits behemoth, has one of the most luxurious and largest liquor portfolios in the world.
- Nestle enters appliances categoryThe company said India is among its first few markets to begin retailing the smartphone-connected machines.
- Nestle forays in small appliances categoryNestle is in the process of rolling out app-based coffee machines, which it will sell through non-FMCG distribution channels as well.
- If you want to make money in stocks, make friends with the millennialsIndia is home to some 45 crore millennials, a good 35 per cent of its entire population.
- New wedding trend: Millennial couples shake a leg on their D-day with choreographed videosThe 4-minute candid or concept-based pre-wedding video is designed to keep the audience engaged.
- Dabur bets big on digital revolution;to target young consumersDabur India is strengthening online presence through partnership with large e-retailers and its own portals.
- Johnson & Johnson launches YouTube Channel amid growing baby related searchesOngoing dialogue with moms and research revealed a need-gap for millennial parents in India regarding reliable and researched baby care inf...
- Six reasons why the sharing economy is built for millennialsTechnology, today has given an entire new meaning to sharing and collaboration, with many now claiming the world is experiencing a "sharing...
- Hybrid consumer boosting growth in value and premium chocolate: RabobankAccording to a new report from Rabobank, processing companies and chocolate confectioners looking to capitalise on the hybrid trend will ne...
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