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MILLENNIALS AND GEN Z CONSUMPTION
Psychology says ghosting hurts because the brain hates unfinished stories: Why Gen Z keeps searching for answers when someone leaves without explanation- Gen Z employee records details of client meeting on smartphone. When manager calls it disrespectful, an unexpected lesson on workplace etiquette follows
- 'Schedule it during work hours': Gen Z worker skips 9 PM meeting, says important discussions belong in office hours
- ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-StBSE MD & CEO Sundararaman Ramamurthy highlighted India's market evolution from uncertain settlements to a trust-based system, driven by tec...12 Jun, 2026, 12.30 PM IST
- Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...12 Jun, 2026, 12.47 AM IST
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...12 Jun, 2026, 12.40 AM IST
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...10 Jun, 2026, 06.09 PM IST
- India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...09 Jun, 2026, 10.56 PM IST
- Bitcoin’s biggest challenge isn’t the BTC USD price crash - here’s why most Americans still don’t own cryptoBitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...09 Jun, 2026, 06.14 PM IST
- CJP protest in Pune on June 11 to seek Education Minister Pradhan's resignation: Abhijeet DipkeThe Cockroach Janta Party (CJP) plans a protest in Pune on June 11, demanding Union Education Minister Dharmendra Pradhan's resignation. CJ...08 Jun, 2026, 08.11 PM IST
- UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...08 Jun, 2026, 03.22 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- Manoj Bajpayee was asked what should Gen Z do about the Cockroach Janta Party movement? His 'Chedi Mahto' answer is now going viralManoj Bajpayee has shared a personal story of his childhood teacher, Chedi Mahto, and a fellow student's success amidst Gen Z's frustration...04 Jun, 2026, 04.07 PM IST
- Everyone owned it in the '80s, and now it's the thrift store find we all want in our homesRattan and wicker furniture, once overlooked, is now a highly desirable trend, offering warmth and texture to homes. Distinguishing between...04 Jun, 2026, 02.18 PM IST
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...03 Jun, 2026, 10.48 AM IST
- Indian travellers worry more about forex costs than visa queues: ReportIndian travellers are set to spend more overseas following a tax reduction. However, managing travel budgets is their biggest worry. Many s...02 Jun, 2026, 07.00 AM IST
- Gen Z employee vs Gen X boss: Zerodha's Nithin Kamath gets quizzed about Gen Z vocabulary; internet reacts to his scoreA video from Zerodha showing CEO Nithin Kamath being quizzed by a younger employee on popular Gen Z slang has gone viral on social media. S...31 May, 2026, 09.39 PM IST
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...29 May, 2026, 09.15 AM IST
- ‘Promoted, burnt out, or quit quietly?’: Gen Z candidate’s question on job interview gives HR a reality check on modern hiringGen Z employees are changing workplace culture. They seek work-life balance and mental health support. They question toxic environments and...28 May, 2026, 10.16 AM IST
- Give me more! Only 29% Indians satisfied with current salaryA recent survey reveals that only 29% of Indian employees are satisfied with their current pay, with 81% planning to seek salary hikes in t...28 May, 2026, 08.58 AM IST
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