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MILLENNIAL SHOPPER
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...- Psychology says people who skip self-checkout aren't inefficient; they may be holding onto a small social need the machine quietly erasedSmall, everyday interactions with acquaintances significantly boost happiness and belonging, research reveals. Even brief, warm exchanges w...
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
- Every '60s kitchen had a Presto Hot Dogger, and now this single-use appliance is the retro find thrift hunters can't resistThrift stores are seeing a surge in popularity, especially among younger generations. A peculiar find is the Presto Hot Dogger, a 1970s app...
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
- Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...
- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...
- US Stocks: Levi Strauss shares jump 10% as pricey denim sales smooth over tariff hitLevi Strauss' shares jumped about 10% on Wednesday as investors cheered its strongest quarterly revenue growth in nearly four years, with c...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- Over 55% of small-town residents preferred online shopping for gifts, clothing and footwear : SurveyAbout 60-65% of city centre residents prefer to shop online for gifts, cosmetics, clothing and footwear along with essential items (grocery...
- Gen-Z outpaces millennials in sales growth for fashion retailers post CovidMillennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...
- Online fashion users expected to grow to 200 million in the next five years: Amar Nagaram, Myntra-JabongFlipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, ...
- Offline retailers use technology to attract younger consumersRetailers such as Lifestyle, Arvind Fashions banking on technology to woo millenials who shop online
- A third of Indians make purchases on their smartphones: StudyHe said the company has already cornered 3.5% market share of the western snacks market.
- Future Group to give the iconic store a facelift to meet the needs of the millennial shopperKnown for breads, cakes, candied almonds to flavoured milk the brand is intrinsic to Bengaluru's shopping history . It is Bengaluru's oldes...
- Millennial buyers: Brands are betting on the new generation to keep the engine purringThe characteristics of millennial behaviour are already seeping through to older generations.
- Keeping up with the millennialsMillenials are expected to drive the boom in India's online consumption, according to Morgan Stanley's latest report.
- abof.com focuses on personalized shopable contentAbof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...
- PayPal founder seeking JPMorgan-style longevity with startupAffirm, which has raised $45 million in venture funds, aims to capitalize on millennials' antipathy to credit cards.
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