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MILLENNIAL CONSUMER HABITS
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...- People who grew up without seatbelt laws, bicycle helmets, or parental supervision past the front door often describe their childhoods not as reckless but as unusually free, and many are still sorting out which of those things they believeResearch indicates a decline in children's independent activity is a key driver of falling mental wellbeing. This shift from unsupervised p...
- 20 months of bearish markets: One additional letter that tells you which 'cheap' stocks are actually cheapMost investors live by one ratio. That ratio that tells them all they want to know – or should one say all they want to hear? They open a s...
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
- ‘I don’t worry about a robot takeover’: Oxford AI expert Michael Wooldridge on Big Tech's real threats, and surprising winsAI expert Michael Wooldridge argues that the public's fears of robot takeovers are misplaced. Instead, he highlights how powerful tech comp...
- Earn money just by walking? In this country, it's the new extra incomePeople in South Korea are earning small amounts of money by using a fintech app for everyday tasks. This trend highlights financial pressur...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Women don’t pause: Menopause is moving out of the shadows as women midlifers create conversations, content & community around itAnkita Wamburkar’s struggle with unexplained health issues—initially misdiagnosed—highlights a wider gap in menopause awareness. Her eventu...
- Why India's Gen Z and millennial borrowers are choosing app-based credit over traditional loansYoung Indians, particularly Gen Z and millennials, are increasingly opting for app-based credit over traditional banks. Driven by a need fo...
- Majority Indian consumers now prefer preservative-free snacks: FarmleyFarmley's Healthy Snacking Report 2025 reveals that 55% of Indian consumers now prioritize preservative-free snacks, with 52% favoring eco-...
- Sustainable food: Indians are outpacing the developed world in adopting healthy eating habits, says a new reportThe study, which surveyed over 7,000 participants from five key countries, aims to identify the key drivers of change and the barriers to a...
- Digital lending in India witnesses big transformation, thanks to two specific borrower groupsAccording to Redseer Strategy Consultants, digital lending is projected to account for 5% of all retail loans by FY28, up from 1.8% in FY22...
- Indians are saving up to 20% on all lifestyle spends, travel among top categories: ReportA report by Multipl reveals that Indians are saving up to 20% on lifestyle spending, with travel being the preferred category for spendvest...
- Ex-Flipkart executive joins Woovly as head of contentSingh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.
- Millennials borrowed most for medical expenses, consumer durables in 2019: ReportThe report analysed the data of over four lakh loan applications. The loan applications received outline multiple data points and key insig...
- Why 55+ generation should be a lucrative market for brandsSilver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel....
- If you want to make money in stocks, make friends with the millennialsIndia is home to some 45 crore millennials, a good 35 per cent of its entire population.
- Dabur bets big on digital revolution;to target young consumersDabur India is strengthening online presence through partnership with large e-retailers and its own portals.
- Millennials to be instrumental in India’s growth story: Morgan StanleyFrom an equity market perspective, their spending habits may augur well for telecom and consumer finance sectors.
- 113 million Indians lost Rs 16k on average to cyber crime: NortonIn the past year, 48% of India’s online population or approximately 113 million Indians were affected by online crime, said Ritesh Chopra, ...
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