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MICRODRAMA REVENUE PROJECTIONS
AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...- India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
- Microdramas boom in a shrinking Hollywood as studios chase a TikTok audienceMicrodramas are reshaping the Hollywood landscape by delivering concise, captivating episodes that resonate with audiences. This innovative...
- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
- Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.
- India’s interactive media market at inflection point as monetisation gains paceIndia's interactive media market is now worth $14 billion. The focus has shifted from gaining users to making money. Cheap data, smartphone...
- India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
- Infosys' strong Q2; Eternal triples revenueInfosys announced a strong Q2 with high profit and revenue. This and more in today's ETtech Top 5.
- Balaji Telefilms revamps digital play with Kutingg, microdrama pushBalaji Telefilms is pivoting its digital strategy with a multi-platform approach, launching the Kutingg app for family-oriented content and...
- Dhan's unicorn fundraise; IT's flat Q2Happy Monday! Stock-trading startup Dhan has raised $120 million at a unicorn valuation. This and more in today's ETtech Morning Dispatch.
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
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