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MICRO DRAMA INDUSTRY
Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and contentIndia's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for...- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Sarvam gets state backing; Andy Jassy’s India visitHappy Thursday! The Indian government may soon end up taking a stake in Sarvam AI. This and more in today’s ETtech Morning Dispatch.
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- JioHotstar’s TADKA crosses 100 million users as short-form premium content gains tractionJioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...
- China Inc deploys 'quiet' layoffs as Beijing promotes AI adoptionChinese companies are quietly implementing AI-driven layoffs and reducing graduate hiring to boost productivity, while carefully avoiding g...
- Jin Ze Death Update: How did the Chinese star die? Check cause of death amid social media buzzChinese actor Jin Ze, real name Zhang Jiawei, has died at 33. His agency confirmed his passing on June 6, 2026, at his Hangzhou home. Jin Z...
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- Another Yu Menglong like death? Chinese actor Jin Ze dies at 33; here’s what we know so farChinese actor Jin Ze, real name Zhang Jiawei, has passed away at 33. His agency confirmed his death at his Hangzhou home on June 4, 2026. A...
- Why is the US stock market down today? Dow Jones, S&P 500 and Nasdaq crash big as strong jobs report, rising Treasury yields and AI stock selloff shake Wall Street — here are today's biggest gainers and losersWhy is the stock market down today? A hotter-than-expected jobs report erased any lingering hope for near-term Federal Reserve rate cuts — ...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
- Ambani’s Jiostar platform bets big on all-AI seriesJioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
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