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MEDIA PANEL RESEARCH
TV remains FMCG’s reach engine, but digital mix lifts penetrationTelevision remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising signi...- Portfolios need better solutions to existing problems, not more products says Radhika GuptaRadhika Gupta advises investors to view Specialised Investment Funds (SIFs) as solutions to specific portfolio needs rather than additional...
- Tesla, eight other automakers recall record 4.3 million vehicles in ChinaTesla and eight automakers are recalling 4.3 million vehicles in China. This recall addresses concerns about doors being difficult to open ...
- How U.S. military funding propelled China's robot dogsThe rise of Unitree, a Chinese company known for its impressive robot dogs, can be attributed to research breakthroughs funded by the US mi...
- Singapore put solar panels on the sea expecting waves to be the biggest challenge, but barnacles had other plansSingapore is using floating solar farms to address land scarcity while expanding renewable energy generation. However, marine organisms can...
- As AI grips world, the thrill of collecting vintage computers is growingDersch is part of a growing community of vintage computer collectors who are preserving the classic machines that helped launch the digital...
- Life lessons from Princess Diana: “I think the biggest disease the world suffers from in this day and age is the disease of people feeling unloved”. Powerful reminder about kindness, love, compassion and making others feel seenLife lessons from Princess Diana continue to inspire decades after her death. Her powerful quote, “I think the biggest disease the world su...
- Most Australian teens still on social media three months after under-16 ban began, study findsIn a study published on Friday, eSafety also found most children aged between 10 and 15 were using social media just as frequently in March...
- Cable TV body withdraws challenge to TV ratings policyThe All India Digital Cable Federation withdrew its petition challenging the Centre's Television Ratings Policy. This action followed a Ker...
- Regime change? Inside Reza Pahlavi's faltering bid to lead IranReza Pahlavi, the exiled son of Iran's last shah, is facing growing questions over his leadership ambitions despite years of campaigning fo...
- No TV ratings agency registered under new policy yet; viewership data unlikely to resume soon, says govtCurrently, television ratings agencies have yet to register under the enhanced government policy, which includes tough compliance measures ...
- ET Industry Leaders North 2026 – Celebrating Innovators Powering India’s Growth Story
- Maruti Suzuki's no-frills cars once ruled India. Then buyers demanded frills as market share drops to near all-time lowFor years, Suzuki reigned supreme in India's automotive landscape, but changing buyer interests are challenging this status. As consumers i...
- 'Still old school, believe in protocol': Manish Tewari on buzz around interaction with ModiCongress MP Manish Tewari stated his belief in development over partisan politics. He attended an event where Prime Minister Narendra Modi ...
- The new literary detective: Hunting AI in every sentenceAI detectors are now scrutinizing literary works, shifting focus from meaning to authorship. Readers are increasingly questioning whether t...
- Nithin Kamath's remarks spark public spat between Zerodha and Groww over direct mutual fundsZerodha's Nithin Kamath and Groww are debating direct mutual fund offerings publicly. Kamath reiterated Zerodha's commitment to free direct...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- How Americans are feeling about the country's 250th anniversary, according to new pollsAs America approaches its 250th anniversary, a new survey reveals a divided nation. While many, particularly Republicans and older adults, ...
- Cross-media analysis should be standard in markets like IndiaWe have a 30% share of the market research business in India.We do a lot of our analytics work in India, and we also have a big insights di...
- Indian Statistical Institute certifies BARC India's panel design for viewership measurementAccording to the ISI Kolkata report, the universe estimate used and the spatial coverage adopted by BARC India is reasonable and representa...
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