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MATCHA FOOD TREND
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....- ‘Pepsi le aao beta’: Gen Z daughter makes dad try matcha for the first time on Thailand trip. His honest reaction leaves internet laughingA hilarious social media video captured an Indian father's unfiltered reaction to trying matcha for the first time in Thailand. His initial...
- Mumbai nutritionist shares 4 simple lifestyle lessons from Japan for healthy livingA nutritionist's recent observations highlight Japan's unique approach to well-being, extending beyond technology. She noted the pervasive ...
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
- Year Ender 2025: Labubu accessories, Prada Kolhapuri chappal controversy and other fashion moments that ruled the year2025 fashion presented a dichotomy of styles, from the understated elegance of Quiet Luxury and Old Money to the playful chaos of Eclectic ...
- 2025 Year-Ender Special: From matcha to Dubai chocolate, the food trends that took over our screens and plates2025 Year Ender: In 2025, food became an experience. Desserts offered drama and texture, with Dubai Chocolate and deconstructed tiramisu ga...
- Year Ender 2025 Special: From 'Japanese Walking' to 'Oatzempic', fitness and diet trends that broke the internetIn 2025, fitness and eating habits shifted towards long-term health. Japanese walking, Hyrox-style races, and power training became widely ...
- 2025 Year-Ender Special: From Operation Sindoor to DeepSeek, check India's most searched 'What is' questions on GoogleGoogle searches in 2025 show Indians sought answers to new terms impacting their lives. From 'Operation Sindoor' to 'Mock Drills', people u...
- Indians turned this Maggi alternative into a Swiggy Instamart blockbuster in 2025India’s lifestyle shifts in 2025 showed up clearly in Instamart shopping data. Orders for Korean snacks jumped nearly five times year-on-ye...
- Mumbai man ordered 3,000 times, nearly 9 orders per day, Hyderabad customer spent ₹47,106 on just cookies: Swiggy's 2025 reportIn 2025, food ordering in India became an instinctive part of daily life, from work breaks to celebrations. Biryani reigned supreme for the...
- Indians ordered nearly 200 Biryanis per minute and 8 crore burgers and pizzas: Swiggy shares what Indians ate in 2025Swiggy Most Ordered Foods 2025: Indians ordered biryani, burgers, and dosa the most in 2025. Snack cravings peaked between 3 pm and 7 pm. D...
- An astrophysics degree and a finance career at 23, but quits all to invest in yogurt business. Now, 30, he is making 8-figures a yearAt 23, astrophysics graduate Neil Hershman left a Wall Street career to invest his savings in a frozen yogurt franchise. Today, at 30, he l...
- 28-year-old woman’s weekly matcha routine ends in hospital visit: What went wrong following the anti-inflammation trend. Experts explainLynn Shazeen, a 28-year-old nurse, developed dangerously low iron levels after consuming matcha regularly for inflammation. Rich in antioxi...
- India's tryst with bubble tea - from chai to chewyBubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growin...
- From mithai to matcha lattes: How pistachio became 2025’s most stylish food trendPistachio is experiencing a surge in popularity, transitioning from traditional Indian sweets to trendy desserts and beverages. Chefs are i...
- Starbucks shuts two China outlets after reports they used expired ingredients"Since entering the Chinese mainland market 22 years ago, we have been committed to implementing strict food safety standards and adopt a '...
- Sipping like a pro: How Bengaluru is becoming the hub of tea soireesPeople want to increase their understanding of other brews like oolong, blue and white tea.
- Green signal! Japan’s matcha is Bengaluru’s new cup of teaOther than making for gorgeous Instagram posts, matcha is also gaining popularity for its cancer-healing properties.
- How to eat and drink like a local in Hong KongYum Cha, originally just tea in Cantonese but now connoting tea and dim sum, is Hong Kong’s favourite pastime.
- In Bengaluru, tea emerges as a popular add-on in cocktailsJasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.
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