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MASS MEDIA ADVERTISING
Quote of the Day by one of the world's bestselling living philosophers Ryan Holiday: 'We should not trust the masses who say only the free can be...'- Here's a powerful quote on freedom, wisdom, and the true meaning of education by The Daily Stoic authorIn Ryan Holiday's insightful perspective, he argues that genuine freedom is rooted in knowledge rather than merely the lack of constraints....- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- FIFA may have to bend its expectations for media deals in IndiaFIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Quote of the day by American philosopher Noam Chomsky: ‘All over the place, from the popular culture to the propaganda system, there is…’Noam Chomsky, a renowned linguist and critic, warns that societal pressures from media and culture encourage passivity, making individuals ...
- China’s Netflix expects AI to create bulk of shows in five yearsIQiyi Inc. is set to transform its operations, anticipating AI will generate most films and shows within five years. The company is launchi...
- Ceasefire deal brings relief to some in Iran, but Trump's threat to end a civilization still echoesA fragile ceasefire has brought quiet to Tehran after weeks of bombardment. Many Iranians are relieved but fear the conflict is not over. T...
- Meta pulls ads aimed at recruiting plaintiffs for social media addiction lawsuitsAt the end of March, a Los Angeles jury found Meta and Alphabet's Google liable for a young woman's depression and suicidal thoughts afte...
- FIFA cuts India media rights price to $35 million, still no takers for World CupsFIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...
- Franchisee ad row hurting sales: Sapphire CEOA disagreement between Pizza Hut's major Indian franchisees, Sapphire Foods and Devyani International, has led to a halt in joint advertisi...
- Truck makers focus on branding, advertising; media spends increase ten timesET learns that the spending on mass media has jumped almost 10 times in the past five years to Rs 200 crore at end of FY14 and it is going ...
- Electrolux targets Rs500 crore sales from small appliances by FY17The company entered into small appliances category in India in October 2013 with the launch of select products under its powerbrand 'Kelvin...
- Small e-commerce companies spending big on television advertisingThe ad spends of online portals in the April to July quarter of 2013 was 1.2% as compared to 0.8% in the same quarter of 2011.
- Desi online retailers like Flipkart.com, myntra.com unleash ad blitzkriegA fledgling Indian online retail industry has unleashed big buck mass media advertising in the past six months as they seek to build busine...
- Political parties stingy with ads, blame Election CommissionThe cost of political advertising has gone up in the past five years. New media options like digital have eaten into the mass media space.
- Advertising industry fails to get relief on new stamp duty lawBombay High Court on Wednesday did not give any relief to the advertising industry, which has filed a petition against a new law that levie...
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