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MASS CONSUMERS ECOMMERCE
Indian retail auto sales rise 9.6% in May; dealers see monsoon-driven demand aheadIndian auto retail sales grew 9.6 percent in May, overcoming heat and fuel price concerns. Passenger vehicles led the surge, with rural mar...- Google blocked the first known AI-powered attack on 2FA accounts; here is how hackers tried to break in, know how to stay safeForeign hackers attempted a novel AI-powered cyberattack targeting two-factor authentication using a zero-day exploit. Google's Threat Inte...
- As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
- Ex-Arvind Fashions MD Shailesh Chaturvedi’s new venture Neopolis Brands in talks to raise Rs 100 croreNeopolis Brands, founded by former Arvind Fashions MD & CEO Shailesh Chaturvedi, is in talks to raise Rs 100 crore from investors like Ashi...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
- Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
- TABP expects Rs 800 crore revenue over the next three yearsTABP aims to nearly quadruple revenue to Rs 800 crore in three years. The company is focusing on mass-market consumers with Rs10 priced bev...
- Iran's economy was weak before the war, now it's worseIran’s economy, already under strain with nearly 50% inflation, has worsened sharply after more than five weeks of war. Prices of basic goo...
- The end of cheap selling? Why e-commerce is moving towards premium productsOnline sellers are shifting from high-volume, low-cost products to high-ticket items due to intense competition and shrinking margins. This...
- Bata eyes India revival, targets doubling business in five yearsPanos Mytaros is pushing an aggressive growth plan for Bata in India, calling it a “sleeping giant” and targeting a doubling of the busines...
- Community ecommerce startup CityMall raises $47 million at flat valuationExisting investors, including Waterbridge Ventures, Citius, General Catalyst, Elevation Capital, Norwest Venture Partners, and Jungle Ventu...
- RBI ups UPI limit; US court on Byju’s vs BCCIThe central bank has increased the limit for tax payments through UPI. This and more in today’s ETtech Top 5.
- Mass consumers make up 80% of online shoppers: Meesho reportMeesho reported that 80% of online shoppers in India are mass consumers with household incomes between Rs 2.5 lakh and Rs 10 lakh. Most hai...
- Indian Premium League: Premiumisation picks up pace for large consumer goods companiesMore than 70% of the new products launched by India's largest consumer goods maker Hindustan Unilever in last two years were in the premium...
- FMCG companies roll out online-first items for mass marketFMCG cos are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift inc...
- Ecommerce clicks dip in December, triggering growth concernsAcross categories—from electronics and accessories to fashion and household items--there was a slowdown in December, a top industry executi...
- India’s middle-income consumers may drive nearly half of ecommerce growth by 2030: reportThe mass section, the report said, would contribute to almost $135 billion (45%) in gross merchandise value (GMV) for ecommerce by 2030.
- 'Mass' consumers with income between Rs 2.5-10 lakh to be growth engine for eCommerce market: ReportThe retail boom in India will be driven mainly by those who are earning between Rs 2.5-10 lakh annually and presents a $1.3 trillion opport...
- Locked Delhi may plug Ecomm flow: Companies fear mass order cancellations by usersDelhi’s curbs follow Rajasthan’s, where ecommerce firms can only deliver essential products but there is no restriction on goods movement. ...
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