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MASALA OATS
Suffering from diabetes and high BP? Nutritionist suggests vegetables for managing blood sugar and weightNutritionist Leena Mahajan recommends yams for individuals over 40, highlighting their benefits in managing blood sugar, digestion, and hea...- Snacking while binge-watching? OTTs, brands smell opportunitySnack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailore...
- Weight loss breakfast recipe: How to make healthy masala oatsMasala oats weight loss breakfast recipe: How to make masala oats? Weight loss breakfast recipe for quick mornings.
- From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
- Breakfast on the Go: Six quick & healthy options you can try in your morning hustleAs we grew and got trapped in hectic schedules, breakfast became the last thing on our to-do list. Our priorities somehow changed and the w...
- Shriram Nene, Madhuri Dixit's husband, teaches their kid how to prepare a 'tasty and healthy' Indian foodDr. Shriram Nene, Madhuri Dixit's husband, has posted a new video on his YouTube account in which he teaches a 'simple' and 'tasty' Indian ...
- Five easy oats recipes to add in your breakfast menuHere are some of the easy oats recipes that you can make in a Desi Indian style using your favorite spices.
- Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
- Oat sales buck slowdown trendThe organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...
- Three delicious, simple recipes to add to your Eid celebrationsWhether you want to satiate your sweet tooth with Baklava or would rather indulge in some mouth-watering haleem, here's something for every...
- Munchies Makeover: Why snack companies’ next winners will be branded desi productsDosa masala burgers, jaljeera and aam panna drinks, masala oats — these are just a few products in portfolios of snack-makers, even the mul...
- A mixture of masalas and premiumisation does wonders for food companies like Dabur, Parle and othersWhile 'premium' products are 50-80 per cent pricier, 'super-premium' products are niche and cost at least double the average category price.
- Nestle to bring back chicken variant of Maggi on SnapdealNestle India will bring back the chicken variant of its popular Maggi noodles online through Snapdeal from February 11.
- NCDRC reserves order on testing of 31 more Maggi samplesThe department had said it had identified 31 samples from different batches in Food Safety and Standards Authority of India (FSSAI) godown.
- Maggi ban: Consumer redressal commission orders testing of noodlesA bench of National Consumer Disputes Redressal Commission directed that the samples be sent to Central Food Technological Research Institu...
- No compromise on food safety, Maggi violated norms: JP NaddaNadda said that his Ministry had received reports from all states and has come to the conclusion that the nine variants of Maggi should be ...
- Maggi plans to serve oats noodles to win back market shareWith estimated annual sales of more than Rs 1,100 crore, the brand’s size is almost double that of the overall breakfast cereal market.
- Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
- HUL and Nestle to battle it out for share of Rs 200-crore oats marketHindustan Unilever and Nestle plan to launch oats under Knorr and Maggi brands, respectively, as healthy extensions of their noodle segment...
- PepsiCo to expand Quaker offerings to upma and pohaBeverage and snacks maker PepsiCo is extending its global brand Quaker to ready-to-cook mixes such as upma and poha mixes, an official clos...
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