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MARTECH JOBS
Groww's mixed Q2 report; Capillary’s comeback on listing dayGroww posted mixed numbers in its first results since listing. This and more in today’s ETtech Top 5.
21 Nov, 2025, 07.47 PM IST
Fractional CMOs: The part-time pros helping startups build big brands without full-time hiresIndian startups are increasingly hiring fractional CMOs to navigate complex marketing landscapes without the commitment of a full-time exec...
20 Aug, 2025, 02.54 PM IST
Spearhead the shift to data-led, AI-powered digital marketingAs Generative AI tools transform the marketing landscape, businesses must reimagine how they engage audiences across digital platforms. Her...
12 Jun, 2025, 03.48 PM IST
5 ways a non-linear career path can be rewardingA non-linear career path can be strategically advantageous, providing diverse skillsets, expanding networks, and future-proofing against ch...
25 Mar, 2025, 06.08 PM IST
5 cover letter tips that will work in 2025To stand out in the 2025 job market, personalize cover letters, focus on tangible achievements, and maintain authenticity while engaging re...
18 Mar, 2025, 03.02 PM IST
Planning a mid-career transition to marketing tech? Check out the in-demand roles, skills, and moreThe marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...
20 Nov, 2024, 10.48 AM IST
Jingle AI the way: Advertising, marketing agencies tap AI opportunitiesWith the rapid rise of AI technology, advertising and marketing agencies as well as brands are at a new dawn of opportunities revolutionisi...
22 Oct, 2024, 06.00 AM IST
Dentsu looks to step up India play with tech, AI acquisitionsJapanese advertising giant Dentsu views India as crucial for its revenue potential and contributions to technology and innovation. The comp...
09 Sep, 2024, 12.32 AM IST
Martech jobs on the rise as digital avenues become prominent in marketingDigitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...
02 Jul, 2024, 10.09 AM IST
GenAI to assume 30% of traditional marketing's mundane tasks by 2027: reportAccording to an IDC report, GenAI will take over jobs like SEO, content and website optimisation, customer data analysis, segmentation, lea...
07 Jan, 2024, 05.39 PM IST
Top takeaways from AppsFlyer’s MAMA India: The Digital Bharat 2.0 event for startups and tech, product, marketing headsAppsFlyer’s MAMA India: The Digital Bharat 2.0 event that was held on December 2 in Mumbai brought together key stakeholders from the India...
29 Dec, 2022, 10.43 AM IST
5 Pillars to build a successful marketing career10 Jan, 2022, 11.40 AM IST
Taking the guesswork out of digital-enabled business growth29 Apr, 2021, 08.10 PM IST
Impact of tech on jobs: The future still needs humans, but of a different kindThe future will belong to a new breed of talent, the ones that are multi-dimensional and are able to navigate a constantly changing world w...
22 Jul, 2017, 07.52 PM IST