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MARKETING TRICKS
The accounting trick used by companies to make a weak balance sheet look strongIn one recent case, a large investment sat comfortably under equity until the auditor read the shareholders' agreement, found a buyback cla...
Gulf countries act as propellants for SpaceX IPO as billions flow inSaudi Arabia's Public Investment Fund and Kuwait Investment Authority have each placed orders for shares worth $1 billion to $5 billion, th...
India’s hidden battery fleet can keep the lights onIndia's home batteries are vital for keeping the lights on during peak demand. These systems, long a staple due to grid instability, are no...
Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
$47 frappuccino nobody asked for (but everyone needs): How Starbucks can cure its midlife crisis with a pinch of saffron, and some very old retail psychologyStarbucks faces challenges and needs a new strategy. The article suggests introducing very expensive items to make regular coffees appear c...
Balance sheet trick: Decoding another manipulation, and how to spot a bad apple in your portfolio before othersThere is one line in the accounts that most investors skip because it looks routine. But behind that line can sit disputed demands, old los...
The $47 Frappuccino nobody asked for (but everyone needs)How Starbucks can cure its midlife crisis with a pinch of saffron, and some very old retail psychology.
Warren Buffett on how CEOs manipulate earnings – and how to spot itWarren Buffett compared modern corporate accounting to a golfer who turns in a score of 140 in his first round (thanks to fake bogeys), and...
In 1987, a student set out to fix a Mac problem, but the code spiraled out of control, and he ended up creating PhotoshopA simple fix for a grayscale problem by Thomas Knoll led to the creation of Photoshop. His brother John saw its potential, and together the...
India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
LPG Cylinder Price Today (June 1): Check domestic gas rates in Delhi, Mumbai, Kolkata, Chennai after commercial rates hiked by Rs 42 in capitalLPG Domestic Cylinder Price today: Commercial LPG cylinder prices saw a significant increase of up to Rs 53.50 on June 1, 2026, impacting b...
Bengaluru founder spots a clever Rs 40 fruit-selling trick at a Tamil Nadu railway station. The psychology behind it is fascinatingA simple fruit cup sold for Rs 40 at a Trichy railway station revealed a powerful business lesson. A Bengaluru founder noticed how a tall g...
Asset which sits in the balance sheet for years without moving, then suddenly wipes out all profit in a single quarterThe most dangerous number on a balance sheet is not always the one that looks wrong. It is often the one that depends heavily on management...
Why putting a spoonful of this ingredient in vases keeps flowers upright and hydratedKeep your beautiful bouquets fresh for longer with a simple kitchen hack. A mix of sugar and apple cider vinegar in water provides energy a...
Can you use UPI abroad? Here’s what Indian travellers must know about charges, limits and security risksIndian travellers are increasingly using UPI abroad for convenient payments, but understanding its limitations and risks is crucial. While ...
Ludhiana MBA graduates ditch corporate jobs to grow Kashmir’s ‘red gold’ saffron, sell it for Rs 12 lakh/kg. Here's how they did itTwo MBA graduates from Punjab's Ludhiana are making headlines for achieving a remarkable feat, cultivating premium Kashmiri saffron indoors...
Buried for centuries, revealed in days: A Roman tomb surfaces after rainA Roman mausoleum, a circular tomb from the first century AD, was unearthed in Apollosa, Italy. Heavy flooding revealed its limestone block...