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MARKETING PSYCHOLOGY
Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...- Will Sensex, Nifty continue to rally on Monday? Q1 earnings among 6 factors to drive Dalal Street this weekSensex gained around 262 points to close at 77,764 on Friday, while Nifty 50 rose more than 95 points to end the session above 24,270 durin...
- FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...
- F&O Talk: Smallcap index better placed than Nifty, says Sudeep Shah; picks 9 stocks for next weekSBI Securities expects Nifty's breakout to strengthen if it crosses 24,450, opening the door to 24,900. While small-caps continue outperfor...
- Obsession OTT release in India: When and where to watch Michael Johnston, Inde Navarrette’s 1-hour 50-minute highest-rated 2026 horror movie onlineCurry Barker's directorial debut, Obsession, has become a massive hit, grossing over $370 million worldwide. This supernatural horror, expl...
- Dalal Street also smokes peace pipe, ends in green for 4th week in rowIndian stock markets concluded their fourth consecutive week of gains, buoyed by declining crude oil prices and improved geopolitical senti...
- Open and shut source case: There’s method in Palantir CEO Alex Karp’s ‘mad’ outburst against Big AI overselling corporatesPalantir CEO Alex Karp has fiercely criticized the US AI industry, particularly OpenAI and Anthropic, for their token-based pricing and 'ov...
- ‘Book of the year for me’: Zerodha's Nikhil Kamath shares 5 books that shaped his mindset about finance, life and human behaviourNikhil Kamath, co-founder of Zerodha, shared five influential books that shaped his perspective. His recommendations, spanning finance, psy...
- Quote of the Day by the financial titan J.P. Morgan: 'When you expect things to happen – strangely enough...'- Lessons on vision, success and the power of belief by the most powerful financier, who dominated corporate finance on Wall Street in American historyJ.P. Morgan, the financier, posited that expectation serves as a powerful driver of success. His belief, 'When you expect things to happen ...
- How Jewar Airport could trigger a Gurugram-like boom in FaridabadFaridabad, once a quiet NCR real estate market, is poised for rapid transformation driven by the upcoming Noida International Airport. Impr...
- Bitcoin trades near $60,000, logs weakest month since June 2022 amid ETF outflowsBitcoin traded near the $60,000 level after recording its weakest monthly performance since June 2022, weighed down by heavy ETF outflows. ...
- Nifty eyes 25,000 as July rally builds; banking, realty and auto lead the charge: Rohit SrivastavaMarket strategist Rohit Srivastava anticipates a strong summer for Indian equities, with the Nifty poised for gains. He highlights banking,...
- Quote of the Day by Peter Drucker: "The greatest danger in times of turbulence is not the turbulence—it is to..." — Why does adapting your thinking matter more than ever for success? Learn the most powerful lessons on leadership, innovation, adaptability, and creating your own future from the Father of Modern ManagementQuote of the Day by Peter Drucker continues to resonate because it confronts one of the biggest challenges of modern life: keeping pace wit...
- Psychology explains why people love sitting in coffee shops even when they don’t need coffee, and what they’re really getting from itPsychology reveals why coffee shops become productive havens. These 'third places' offer a unique blend of ambient noise that boosts creati...
- Rupee's defence takes RBI dollar shorts to a record highThe Reserve Bank of India's net short forward position in the currency market surged to a record $106.6 billion in May, indicating signific...
- Ahead of Market: 10 things that will decide stock market action on TuesdayIndian equities ended lower, snapping a two-day rally as escalating Iran-US tensions and profit booking weighed on sentiment. Sensex fell 3...
- Market wrap: Sensex falls 372 points, Nifty closes below 23,950; Kotak Mahindra Bank drops 3%Indian markets ended lower as Sensex and Nifty snapped a two-session winning streak, pressured by geopolitical tensions in the Middle East ...
- When to book profits and when to sit tight: Timeless investing lessons from Jesse LivermoreJesse Livermore’s timeless investing principles offer clarity on one of the toughest market decisions, when to book profits and when to hol...
- These 5 Charlie Munger psychology lessons show why mindset matters more than intelligence, talent, or luck — lessons from Warren Buffett’s most trusted partnerThe Charlie Munger psychology lessons continue to inspire people seeking smarter decisions and lasting success. Rather than relying on inte...
- Quote of the Day by American psychologist John B. Watson: 'There are for us no instincts...'- Life lessons on habit formation, human potential, personal growth by the Behaviorism pioneerPioneering psychologist John B. Watson asserted that human behavior is largely learned, not innate. His foundational work in behaviorism ch...
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