Asset which sits in the balance sheet for years without moving, then suddenly wipes out all profit in a single quarterThe most dangerous number on a balance sheet is not always the one that looks wrong. It is often the one that depends heavily on management...
29 May, 2026, 09.02 PM IST
India Inc is scaling fast, but is it building to last?Young brands face pressure to scale rapidly, often neglecting foundational brand building.
26 May, 2026, 01.40 PM IST
401(k) to gold IRA rollover 2026: Why investors are shifting retirement savings into physical gold protection?Retirement investors are rapidly searching for 401(k) to gold IRA rollover strategies as economic uncertainty grows across the United State...
25 May, 2026, 09.39 PM IST
Forget fake invoices. The real risk is the assumptions made in the balance sheet to hide lossesMost accounting risks make noise. The biggest one on the Indian balance sheet doesn't. It hides inside growth assumptions, discount rates, ...
22 May, 2026, 06.03 PM IST
Elon Musk vs Sam Altman: AI control, not courtroom clash, is the bigger battleElon Musklosing his case againstSam Altmanreignites debate over AI governance, safety and whether institutions can keep pace with rapid adv...
19 May, 2026, 11.56 PM IST
Profit on paper, loss in reality: How a routine accounting tool is used to deceive and take investors for a rideAmortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...
15 May, 2026, 06.58 PM IST
When the acquisition looks great but the footnote doesn't: How Indian managements turn deals into balance-sheet fictionAcquisitions are among corporate finance’s most celebrated events. But the harder story usually emerges later, when the accounting begins t...
24 Apr, 2026, 11.03 PM IST
Good time to start SIPs: ICICI Prudential AMC's Sankaran Naren explains why markets are more attractive nowSankaran Naren explains why markets are more attractive but unlikely to deliver outsized returns and shares his macro-driven approach with ...
13 Apr, 2026, 06.30 AM IST
ET Prime Special: How companies manipulate their balance sheet and take investors – and even banks – for a rideBrands, software, development costs, and licences exist only as numbers on a page, and their valuation rests entirely on management’s assum...
06 Mar, 2026, 10.13 PM IST
UNESCO meet in India ends on Dec 13, China to play host to ICH panel session next yearA significant UNESCO meeting concluded at Delhi's Red Fort. Sixty-seven living heritage elements from various nations were added to UNESCO'...
13 Dec, 2025, 12.04 PM IST
‘Economies are now shifting from tangible manufacturing to intangible investment — India is at the top of that growth’Jonathan Haskel highlights the shift from tangible to intangible economies, driven by outsourcing and demand for diverse goods. Intangible ...
18 Sep, 2025, 09.44 PM IST
Leaders in intangible economy will do better, and laggards worse: Author Stian WestlakeMarket economy, marked by intangibility, behaves differently and has profound social and economic implications. Inequality and social polar...
13 Jan, 2018, 11.30 PM IST
Government plans to raise Rs 1 lakh crore via taxing cross-border dealsThe department has taken into account elements like 'marketing intangibles', expenditure incurred for building brand equity in India.
08 Feb, 2013, 07.20 AM IST
- Foreign parent need not pay for marketing intangibles
Delhi High Court has set aside an order by income tax authorities that had held that parent Suzuki Motor Corp should have compensated Marut...
07 Jul, 2010, 02.30 AM IST
- India Inc ranked third globally in intangible assets
India has an estimated intangible assets component of 74%, which is just behind US (75%) and Switzerland (74%), according to GIT 2007. Tech...
10 Dec, 2007, 01.47 PM IST
- Brand & Intangible Assets: The invisible core of your business
The copious flow of capital, deregulation along with new technology and communication platforms has demolished ‘barriers of entry’ which cr...
10 Dec, 2007, 12.28 AM IST
- In search of brand equity
Hathaway annual shareholders' meeting, Warren Buffet said.
31 Jul, 2007, 03.29 AM IST