A gift from Modi to Meloni caused a rush into the wrong Parle. Investors mistook a real estate firm for a confectioner, boosting its shares...

Prime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...

Actress Neha Marda transitioned from television to entrepreneurship, launching an alum-based underarm roll-on brand. Inspired by personal p...

The OnePlus Nord CE 6 arrives as a balanced mid-range smartphone. It features a vibrant 1.5K AMOLED display with a 144Hz refresh rate. User...

People in South Korea are earning small amounts of money by using a fintech app for everyday tasks. This trend highlights financial pressur...

Amazon's aggressive 10-minute delivery push is intensifying competition in India's quick commerce market, putting pressure on leader Blinki...

An American picking up Malayalam. A Korean calling himself Bihari. A Kiwi showing the nooks of India. Foreign influencers are using Indian ...

The Xiaomi Pad 8 builds on its predecessor with a slimmer design, improved performance, and better battery life, positioning itself as a ca...

In a thought-provoking discussion, Mumbai nutrition expert Sanya Wadhera sheds light on the misconceptions surrounding popular Indian dieta...

Restaurants now place expensive bottled water on tables by default. This strategy influences diners to spend more without actively choosing...

Indian Food and Beverage Association raises concerns about “no palm oil” labels. IFBA considers these labels misleading marketing tactics. ...

Brands must realise that the green marketing may help them win quick business but there is a potential risk of the brand being boycotted on...

Initiating a discussion on Demands for Grants (Railways) for 2016-17, Congress leader Mallikarjun Kharge said 64 people died in railway acc...

Unfazed by the hype surrounding Modi, Akhilesh claimed that it cannot prevent SP, which won 23 seats in 2009, from bettering its performanc...

The young minister also dubbed the state government's investor summit, 'Vibrant Gujarat', as a marketing blitz with exaggerated numbers.

Congress today described as "marketing gimmick" Chief Minister Narendra Modi's meeting with a US delegation which included three Republican...

Taking a cue from the advertising industry, Bollywood actors are now seen adopting unique and innovative marketing strategies to promote th...