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MARKETING BUDGET
Three questions to answer before your next marketing spendTo excel in marketing, it is vital to prioritize clear strategies that outline target audiences, key goals, and engagement levels. By honin...- Global Market: Japan five-year bond yield steady after strong demand at auctionJapan’s five-year government bond yield held steady at 2.34% on Wednesday after strong demand at a Ministry of Finance auction. Solid bid-t...
- Global Market: IMF urges governments to cut spending, reduce debt as borrowing costs riseThe IMF has urged governments worldwide to rein in spending, narrow budget deficits and reduce debt as global public debt approaches 100% o...
- FM Sitharaman ready to hear out stock market tax debateFinance Minister Nirmala Sitharaman expressed interest in the discussions surrounding stock investment taxes and their implications. She me...
- RBI to continue efforts to curb rupee volatility; external factors driving currency fall: FMFinance Minister Nirmala Sitharaman mentioned the Reserve Bank of India’s ongoing efforts to stabilize the rupee's value. She noted that th...
- Global Market: Eurozone bond yields fall as tech stock selloff boosts safe-haven demandEurozone government bond yields decline as renewed turbulence in technology stocks drives demand for safe-haven assets. Germany’s 10-year y...
- ‘Please pray for us,’ says Sridhar Vembu as Zoho skips pay hikes amid rising AI costsVembu said that the company has also gone 18 months without growing its employee count and is looking to avoid mass layoffs.
- Zoho skips pay hikes, cites raised AI costs and geopolitical backdropIn a recent statement, Zoho's founder Sridhar Vembu announced that the company will not implement salary hikes for its employees. This deci...
- Joosep Seitam at the age of 19 built men's jewelry e-commerce brand Icecartel, clients include Rick Ross, BigXthaPlug, Trippie ReddJoosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital mark...
- India’s smartphone sales face a festive squeeze, but market value rises 5%The smartphone market in India is projected to experience a 12% decline in sales volumes this festive season. Despite this decrease, the ov...
- No big stars, Rs 2.5 crore budget: How Premada Oorali's director almost sold his mother’s mangalsutra before beating Yash’s Toxic to become the most profitable Kannada movieKannada film Premada Oorali emerged as a box-office success after a modest opening and positive word of mouth. Directed by Manoj Kumar, the...
- Horoscope Today, October 11, 2026: Navratri Brings Fresh Energy as Cancer Trusts Intuition, Leo Shines Brightly and Virgo Finds ClarityThe Moon transits into Libra today, bringing attention to domestic balance, active networking, and financial organization. While the Virgo ...
- Rich countries on the debt frontline: How the Iran war is shifting world's risk map by squeezing America, Europe and JapanThe International Monetary Fund confronts increased borrowing costs and record debt levels among developed countries. As inflation rises, g...
- 81% of Indian marketers prioritise reach, only 17% attention quality: ReportA recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention qual...
- Euro skids toward fifth weekly fall but selling pressure slowsThe euro is enduring its fifth consecutive week of descent, mainly due to ongoing concerns surrounding France's substantial debt. Despite a...
- Germany regains safe haven status as European bond risks mountEuropean government bond markets face renewed volatility as investors pull funds from fiscally vulnerable nations like France and Italy. Ge...
- UK 30-year gilt yields hit 28-year high in global selloffThe British 30-year bond yields have skyrocketed to their highest level since January 1998 amid a global bond market decline. This surge is...
- Global Market: UK Gilt yields rise as oil, US Treasury yields weigh on bondsBritish 10-year gilt yields jumped 6 basis points to 5.44%, nearing a 19-year high, as rising oil prices and US Treasury yields fueled infl...
- France debt crisis deepens: Euro falls to 17-month low as bond yields rise - here’s what you need to knowFrance debt crisis explained: France is facing significant financial challenges as its budget deficit is projected to rise to 5% by 2027. T...
- Tom Cruise delivers his worst opening weekend in two decades as 'Digger' garners $8m at domestic box officeTom Cruise's latest film Digger has grossed only $20 million globally, marking a significant box office letdown. The film, directed by Alej...
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