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MAMAEARTH BRANDING STRATEGY
Honasa Consumer to acquire majority stake in Fluence Pharma at Rs 135-crore valuationHonasa Consumer has secured a majority stake in Mumbai's hair therapy brand Fluence Pharma for Rs 135 crore. This move marks the company's ...- Fable 5's cost challenge; Opendoor's India exitAnthropic's Fable 5 could rewrite how IT works, but the price tag and performance quirks raise hard questions. This and more in today’s ETt...
- Can Honasa shares rally up to 57% after strong Q4 show? Jefferies, CLSA & two other brokerages weigh inHonasa Consumer shares surged over 11% on Friday after a strong Q4 FY26 performance, with brokerages including Jefferies, CLSA, ICICI Secur...
- Honasa Consumer shares zoom 11% on robust Q4. Jefferies, CLSA see more room to runHonasa Consumer, Mamaearth's parent company, saw its shares surge after reporting a 177% year-on-year jump in net profit to Rs 69 crore for...
- Nykaa, Honasa Consumer profits pop; Viral 'Cockroach Party' curbed on XNew-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.
- Scoop: Ex-Peak XV trio launches Mettle Capital, targets $350–400 million fund to back Indian startupsThree former Peak XV Partners, Ashish Agrawal, Ishaan Mittal, and Tejeshwi Sharma, have launched Mettle Capital. The new venture capital fu...
- Honasa expects FY27 revenue to beat estimates as Mamaearth recovery drives growth, CEO saysHonasa Consumer is set to outpace market predictions for fiscal 2027, driven by a robust resurgence of its beloved Mamaearth brand. The com...
- How to build a successful brand? Mamaearth's Ghazal Alagh shares the secret. 'Have an enemy'Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a system, mindset...
- ICICI Securities sees Honasa Consumer rallying up to Rs 400, upgrades to buyHonasa Consumer's shares surged 8.5% to Rs 222.10 on the BSE after reporting a Q3 net profit of Rs 26 crore, nearly unchanged from Rs 25.9 ...
- Mamaearth parent ropes in Lokesh Chhaparwal to lead tech and engineeringChhaparwal joins Honasa with over 13 years of experience in product engineering, data strategy, and innovation. Prior to this role, Lokesh ...
- Mamaearth parent dismisses distributors’ claim of Rs 300 crore unsold inventory as ‘misinformation’Mamaearth's parent company, Honasa Consumer, refuted claims of excessive unsold inventory, stating their total inventory is significantly l...
- Honasa Consumer shares plummet to 52-week low on Q2 lossFor the July-September period, Mamaearth parent Honasa Consumer reported a 7% year-on-year (YoY) decline in operating revenue at Rs 462 cro...
- Honasa Consumer slips into Rs 19 crore loss on restructuring; operating revenue takes a hit tooThe restructuring entailed the parent company of beauty and personal care brand Mamaearth shedding the super stockist model in favour of di...
- ET Startup Awards 2024: Nominees for Midas TouchThe award will recognise the most lucrative exit in the year. The decision will be made based on the volume of deals as well as the size of...
- What Ghazal Alagh learned from Jeff Bezos? Mamaearth co-founder reveals her decision-making strategyGhazal Alagh, co-founder of Mamaearth, has adopted a strategic technique inspired by Jeff Bezos, aiming to enhance decision-making at Honas...
- JM Financial initiates coverage on Mamaearth with a buy rating, lists 3 top triggersThe company run by husband-wife co-founder duo of Varun and Ghazal Alagh capitalised on the "large unsolved need" for toxin-free baby and s...
- Mamaearth parent Honasa sets IPO price band at Rs 308-324; issue size up to Rs 1,701 croreAt the upper end of the price band, the company will be valued at Rs 10,425 crore, or around $1.25 billion. This is marginally higher than ...
- ETtech Opinion | The five rules for building a winning direct-to-consumer brandFor early-stage brands to be ambitious and seek the unicorn tag is natural. But that shouldn't be a goal in and of itself. Brands that play...
- Mamaearth to hire 200 people this year, crosses Rs 500 cr-revenue run rateMamaearth is now a Rs 500 crore-run rate brand, making it one of the fastest growing personal care brand to reach the milestone in less tha...
- Mamaearth appoints Jayant Chauhan as Chief Technology and Product OfficerMamaearth said it has exhibited disruptive growth in the last four years, and to further accelerate the scale-up, it has decided to add Cha...
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