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MALE VIEWERS
'What did I say wrong?': Famous gorilla Kiyomasa's hilarious 62-second video after fight with mate goes viralA gorilla named Kiyomasa has captured global attention. A video shows him appearing to brood deeply after a disagreement. His human-like po...
'Jo bhi maine kiya hai, aap inka naam lijiye': Janhvi Kapoor's video of calling Buchi Babu Sana most 'rowdy' director in India goes viral amid Peddi massive backlashJanhvi Kapoor's character in Ram Charan's film Peddi faces online criticism. An old video of the actress praising director Buchi Babu Sana ...
IIM alumnus travels to Pune to hand over first salary in cash to parents, their reaction melts internetAn IIM graduate surprised his parents in Pune by presenting his first salary in cash. Ashwajeet Kamble recreated a cherished memory of his ...
IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
Quote of the day by Adam Brody: ‘And in a world without heroes, as the movie trailer voice-over guy might say…’ The beauty of being awkward decoded by Rabbi Noah Roklov from Nobody Wants ThisQuote of the day: At its heart, Adam Brody’s quote is about self-acceptance. It pushes back against the idea that only polished, fearless o...
Friday OTT releases of the week: Toaster to Ustaad Bhagat Singh, new movies and shows on Netflix, JioHotstar, Prime Video and ZEE5From thrillers and dramas to lighthearted stories, this week’s OTT releases bring a diverse mix of content for every kind of viewer. Whethe...
Who is James Kennedy? Australian creator who set social media on fire with Pete Hegseth’s ‘fart in 4K’ clip shared by Iranian Embassy; watch original video hereA video showing U.S. Defense Secretary Pete Hegseth at a Pentagon news conference went viral after social media users claimed he farted dur...
IPL 2025 TV ad volumes up 12%, 83 new brands enter the fray: TAMCommercial ad volumes during the first 13 matches of IPL 2025 grew 12% year-over-year, according to a TAM Sports report. Advertising catego...
IPL's first eight matches draw 288 mn TV viewersThe ongoing IPL 2025 season has already attracted 288 million television viewers across India, with a notable increase in engagement and HD...
ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soarsThe first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...
In South Africa’s National Park zebra mare fights to protect newborn from aggressive stallion. What happened next?A tourist in Kruger National Park captured a zebra mare giving birth, which quickly turned tragic when an aggressive stallion attacked the ...
Cricket World Cup: Male viewership for first 26 matches on TV declinesThe male audience is the core target audience for brands that are advertising during the event. The television rating (TVR), which is a com...
How the male gaze from behind the camera is seeping on-screen through flawed fictional charactersThe criticisms levelled at the concept of male gaze had several facets.
Indians are watching TV for 3 hour 44 minutes every day: BARC IndiaBARC’s latest Broadcast India 2018 survey states that in urban areas, average time spent (ATS) per viewer is about 4 hour 06 minutes, while...
World Cup 2015: India-South Africa match watched by 257 million in India, a shade lower than the India-Pak matchAccording to Star, about 76% of the 257 million viewers saw the India South Africa game in their preferred language feed--in Hindi, Tamil, ...
- Hindi channels air male-centric serials and reality shows
Average time spent by male viewers on Hindi general entertainment channels has grown by 30% in the past three years.
- Cup of joy brims over for the 35-plus
The ‘06 FIFA World Cup has reached the time of reckoning, with just eight teams remaining from the original 32, and Indian viewers lapping ...